So much of the wedding industry revolved around online reviews. Are you doing enough to get more reviews from clients? Probably not. I’m not just cynical. I’ve spoken to hundreds of event professionals, and almost all of them dislike the process of asking clients to post online reviews. For some, it’s that it feels grubby. …
Here are some tax deductions for event pros, so you can make sure your tax preparer is totally on point. Taxes are part of the social contract. We work hard for every penny, but we also benefit from the things around us. And taxes, well, they help fund a lot of the things we take …
Knowing the meaning behind wedding flowers allows you to add subtle personal touches to any wedding. Here’s how to make sure your wedding flowers truly represent your clients. Did you know that every flower has a specific meaning and significance? You probably already associate red roses with love thanks to Valentine’s day, but when it …
Floriography And The Meaning Behind Wedding Flowers Read More »
Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
Branding your wedding business is so much more than a great logo and website. In fact, that’s barely scratching the surface. I’ve been doing a lot of thinking about branding recently, and it’s time to get some of my thoughts down. As someone who worked in the event industry and also directed the branding of …
Learn how to generate leads for your wedding business and discover easy marketing tips you can use right away to increase your bookings. I’ll define what a lead is, but I want to mention one minor point before we do. There’s no cold calling involved. Most of what we’ll be discussing is inbound lead generation, …
Have you made website updates for 2021? Look, the event industry has changed, and you need to update your website. But it doesn’t need to be a daunting, costly project. You can make these simple changes in minutes and stay on-trend and up to date. Even if clients discover your event business through WeddingWire or …
The shift to digital that many event planners had to undertake accelerated a revolution that experts call “Events 4.0.” In the early months of a new year, it’s easy to get swept up in anticipation of what the coming months will bring. However, after getting through last year, which was difficult for everyone but hit …
Events 4.0. A Digital Revolution In The Event Industry Read More »
Love Bridgerton? Now you can plan a regency-inspired wedding from the bridal wear to florals to the music. With most of the world still in lock-down or living under COVID-19 restrictions, it’s not surprising that many of us have turned to streaming services. They bring us entertainment, escapism, and comfort. After all, is there any …
How to Plan an Unforgettable Regency-Inspired Wedding Read More »
