We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.
And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.
Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!
With infinite acronyms floating around the event industry, here are the event planning acronyms you need to know. Step up your game by memorizing these 18! It’s 2020, and to be honest, there are more acronyms than any one person can keep up with. Evolving technology and the trend of shortening words whenever possible (LOL!) has transformed …
The various types of business events are an essential pillar of the event planning industry. Compared to events like weddings or festivals designed for entertainment, business events serve a purpose. These important events must do more than provide a good time. For a business event to be successful, it has to conquer motives like generating …
What Are The Most Common Types of Business Events? Read More »
The event industry will come roaring back in Spring 2021. So I wanted to share modern, useful marketing tips for wedding planners that will actually work and won’t take you a ton of time. Now, I get it. Really, I do. Because I do the marketing for ThymeBase, amongst a million other tasks. And the …
Genuinely Useful 2021 Marketing Tips For Wedding Planners Read More »
No matter what type of event you’re hosting, there’s a big opportunity to expand your event marketing on social media. What’s that? Make your event Instagram-able. What do I mean by event marketing on social media? Well, you can encourage attendees to share your event on social media with a few Insta-worthy tricks. The more …
Event Marketing On Social Media: Make Your Event ‘Gram-able Read More »
Event sponsorship adds a lot to an event, but it also adds complexity. It should be all about you, right? When and why does adding others into the mix benefit you and your event? Well, depending on the type of partner or sponsor, there are different reasons to consider. Let’s take it step by step. …
Event Sponsorship: Event Marketing Is Better With Partners And Sponsors Read More »
There are endless ways to market your event. Some marketing methods are quick, one-off tasks while others demand weeks of frequent attention. However, a strong event marketing strategy has a mix of both. But before we dive into event marketing ideas, there is one thing you need to remember: your marketing should target BOTH existing and potential …
Pre-event engagement guarantees a successful event. Just remember, good event marketing begins long before the first guest arrives. Attracting attendees to register for your event is just the beginning. Registrants need to be nurtured. From the day they sign-up to the day of attendance, there is a chasm. And to ensure your event goes well, …
Pre-Event Engagement: Five Tips To Get Attendees Excited Before The Event Read More »
If you don’t measure event marketing success, did your event even really happen? Well, yes, but you won’t know if it was worth it. And that’s the crux of the whole thing. You can’t afford to blow money or your time, and the bulwark against that wastefulness is setting a measurable goal. Why You Need …
An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about an elaborate sales plan with executive summaries, market conditions, and SWOT analysis. In this article, …
Ticket sales are a crucial aspect of any event – paid or free. The most obvious benefit of selling tickets is that they generate a substantial revenue stream. But what about free events? Even free-to-attend events can use tickets to their advantage. Why? Tickets create demand. By asking attendees to book their spots – paid …
