Event Marketing

We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.

And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.

Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!

18 Event Planning Acronyms You Need To Memorize

18 Event Planning Acronyms You Need To Memorize

With infinite acronyms floating around the event industry, here are the event planning acronyms you need to know. Step up your game by memorizing these 18! It’s 2020, and to be honest, there are more acronyms than any one person can keep up with. Evolving technology and the trend of shortening words whenever possible (LOL!) has transformed …

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Event Marketing On Social Media

Event Marketing On Social Media: Make Your Event ‘Gram-able

No matter what type of event you’re hosting, there’s a big opportunity to expand your event marketing on social media. What’s that? Make your event Instagram-able. What do I mean by event marketing on social media? Well, you can encourage attendees to share your event on social media with a few Insta-worthy tricks. The more …

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Pre-Event Engagement

Pre-Event Engagement: Five Tips To Get Attendees Excited Before The Event

Pre-event engagement guarantees a successful event. Just remember, good event marketing begins long before the first guest arrives.  Attracting attendees to register for your event is just the beginning. Registrants need to be nurtured. From the day they sign-up to the day of attendance, there is a chasm. And to ensure your event goes well, …

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Why You Need An Event Marketing Sales Plan

Why You Need An Event Marketing Sales Plan

An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about an elaborate sales plan with executive summaries, market conditions, and SWOT analysis. In this article, …

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