We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.
And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.
Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!
The psychology of color plays a significant role in event design, client requests, and attendee experience. So we made a visual reference for you. As an event professional, understanding the client’s vision is one of the first steps in executing a memorable event. Event Planner Jenna Philips explains, “I’m expecting a client to show up to …
Is there a space for event pros at farmers markets, flea markets, craft fairs, and other similar local markets? We think yes. These local markets offer exposure to a new audience, networking opportunities, and inspiration. Here’s why. The Entrepreneurial Spirit Centuries ago, in my junior school days, there was always a buzz of excitement leading …
Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly? It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …
The Guide To Event and Wedding Hashtags For Instagram Read More »
The job of a master of ceremonies is not easy. The emcee must be able to cut, expand or change planned content on the fly, all while not breaking a sweat. It is a challenging role that needs to appear effortless to the audience. The emcee sets the tone for the entire event, and this is why …
Choosing The Right Master of Ceremonies For Your Event Read More »
Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …
How To Make Your Virtual Events More Experiential Read More »
Learn how to generate leads for your wedding business and discover easy marketing tips you can use right away to increase your bookings. I’ll define what a lead is, but I want to mention one minor point before we do. There’s no cold calling involved. Most of what we’ll be discussing is inbound lead generation, …
Google Search Console is a fantastic place to learn about how your website performs on search engines. If your website is an integral step in your sales process, then I’ve got some interesting things to share with you. What is Google Search Console? Before we discuss what the search console is, it’s best to take a …
The 2021 engagement season is different from previous years. So how do you market your event business amid uncertainty, political upheaval, and change? Winter is when most engagements happen. According to Brides.com, well over 30% of all engagements occur between December and March. In fact, 28% of all engagements occur on a holiday. WeddingWire says that a massive …
Update Your Marketing For The 2021 Engagement Season Read More »
This virtual event template will help you plan an engaging virtual event, even if you’re new to the digital conference space. By now, everyone’s heard of virtual events, new normals, and similar phrases. A new vocabulary has entered our lexicon, and, well, whatever your feeling about live events, digital events are going to stick around. …
Event industry hashtags are the perfect way to stay on top of trends and find new sources of inspiration. Navigating the world of Instagram gets more complicated when you introduce the concept of #hashtags. Love them or hate them, hashtags are a necessary part of any Instagram strategy. Since Instagram enables you to follow hashtags, they also …
