TikTok & Event Planner Marketing

Event Planner Marketing in 2020: The Expanding TikTok Demographic

We’ll take a look at how TikTok can take your event planner marketing to the next level. Social media is such a powerful part of any business’s marketing efforts today, from small independents to global giants. It’s the most effective way to get your message over to your target audience. We’ve seen companies of all …

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Google Ads Credits for Event Planners

Are Event Planners Eligible for the $340 Million in Google Ads Credits?

Sundar Pichai, Google’s CEO, announced a massive $340 million in Google Ads credits that will be available to all SMBs until the end of 2020. If you’re an event planner or any other event professional, here’s how to make sure you get the most out of this opportunity. Are Event Planners Eligible for the Google Ad …

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Google My Business for Event Planners

Google My Business For Event Planners: List Higher in Google Search Results

Customers will discover your business on Google so you should own the search terms most relevant to you. Google My Business for event planners can help. Even if you’re getting leads via sites like The Knot or PartySlate, Google Search plays a role in their web traffic, which they then refer to you. Search Engine …

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Email Tips for Planners

Email Tips For Event Planners: How to Rock Email Communication with Clients & Vendors

Who needs email tips from an event planning software guy? Event planners do. Event communication happens via email. Phone calls are nearly extinct, and you can’t express a vision through text messages. Whether we’re talking wedding planners or corporate event experts, email is where it’s at. But ho-lee-crap some people don’t have any email skills …

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Pandemic Planning For Your Wedding During the Coronaviruste & Keith Photography

Pandemic Event Planning During the Coronavirus with Kate & Keith Photography

Pandemic event planning is a whole different ballgame, whether you’re using event planning software or not. Luckily, I found an excellent video and blog post I wanted to share with everyone. I think it’s worth a watch. I’ll also add some excerpts below. Kate and Keith are luminary wedding photographers based in New England. I’ve …

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Event Planning Business and Bookkeeping

Your Event Planning Business and Bookkeeping: Tips From a Finance Pro

Bookkeeping is tiresome. Taxes are worse than annoying, they’re excruciating. But my father always said that the only thing worse than paying taxes is not paying taxes. I mean, I get it. But it sucks. I was chatting recently to an exceptional makeup artist named Kate, who does weddings around the Finger Lakes area. I …

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Email marketing for event planners

Email Marketing for Event Professionals: 3 Minutes to an Awesome Email Newsletter

Email marketing is a chore. Trust me, I’m an expert. I’ve been working with email newsletters since around 2008 and seen, quite literally, millions of ’em. I’ve analyzed tens of thousands of subject lines, and hundreds of thousands of clicks. I could write a book on email marketing. In fact, I once did. Okay, it …

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