Dean Levitt

Raised on a farm in South Africa, Dean moved to the United States to pursue a career in music, eventually finding his way to the tech world. What began as a booking tool for musicians became an email marketing tool that grew to over 200,000 users and an exit to GoDaddy. While growing his previous company, Mad Mimi, Dean realized he had a passion for helping small businesses grow online. Dean is a mentor at 500 Startups, a co-founder of ThymeBase Event Planning Software, and an avid surfer. Dean's love of events began in college when he worked as a musician at weddings and other events, and led the front-of-house team for one of Boston's busiest venues.

Email marketing for event planners

Email Marketing for Event Professionals: 3 Minutes to an Awesome Email Newsletter

Email marketing is a chore. Trust me, I’m an expert. I’ve been working with email newsletters since around 2008 and seen, quite literally, millions of ’em. I’ve analyzed tens of thousands of subject lines, and hundreds of thousands of clicks. I could write a book on email marketing. In fact, I once did. Okay, it …

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Client Indecision and How Event Planners Can Work Through It

Client Indecision and How Event Planners Can Work Through It

Client indecision cuts into event planning margins. But what is driving the indecision? And what the hecking heck can you do about it? I asked thirty event planners what the hardest part of planning events was. After tallying up over 200 issues that plague their – and your- work life, 21%, a fifth, were attributable …

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Event Planning Software Disobedience

Event Planning Software Disobedience: 4 Rules We’re Breaking

Event planning software should serve event planners. But I believe there is a cold aloofness, an inauthenticity, to the available options. When we first started designing ThymeBase event planning software, I took a look at the other guys and didn’t like what I saw. Event planners are doers, go-getters. Planners are pull-it-off-no-matter-what geniuses who eat …

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