There are endless ways to market your event. Some marketing methods are quick, one-off tasks while others demand weeks of frequent attention. However, a strong event marketing strategy has a mix of both. But before we dive into event marketing ideas, there is one thing you need to remember: your marketing should target BOTH existing and potential …
Want to know how to save money when planning a wedding? Well, today, we’re sharing a guest post from Sam, over at Mathews Weddings & Events. Today’s guest post is from Sam, a wedding coordinator turned educator teaching brides how to plan their own wedding without hiring a coordinator. Her and her husband Dan share …
Ever wonder why you should even use event planning software? Isn’t a pen and paper or Excel enough? Well, no. Here’s why. Whether you use event planning software ultimately depends on you and your workflow. But there’s a little more to it than that. See, as an event planner, you need to consider the workflows …
Non-event software for event planners offers a beautiful world of productivity, marketing, and design fun. And while all-in-one software suites have their attraction, sometimes, a small tool with a narrow focus is exactly what you need to get the job done. When it comes to event planning software, event professionals need convenience. But where we …
Awesome Non-Event Software For Event Planners You Might Not Know Read More »
The right type of software can be life-changing when it solves your event planning problems. And it all begins with discovering the gaps in your workflow. It might sound simple. You have a process, but you heard about some cool event planning software. So you head over to the website, explore the features and maybe sign …
It isn’t easy to define what is event software, precisely. And that’s because the term itself has been applied to a broad, and quite varied number of tools. Over this article, we’ll unpack all the types of software used in the event planning process. And maybe you’ll be able to decide for yourself just what event planning software is …
If you don’t measure event marketing success, did your event even really happen? Well, yes, but you won’t know if it was worth it. And that’s the crux of the whole thing. You can’t afford to blow money or your time, and the bulwark against that wastefulness is setting a measurable goal. Why You Need …
I’ve been fascinated with the creativity behind stationery for weddings and other events. The printing process is so much more than invitations and save-the-dates, so I set out to learn more. I was introduced to Ryan Basile of Double Trip Press in Chicago. We discussed the printing process, working with event planners, and the little things that …
What Event Planners Should Know About Stationery & Printing Read More »
An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about an elaborate sales plan with executive summaries, market conditions, and SWOT analysis. In this article, …
Event websites are much more than mere information repositories. We’ll investigate how and why to set up an event website. You may think you don’t need no darn event website for your wedding or corporate get-together. You’ve got a Facebook Page, or you added the event on Eventbrite. Perhaps that’s enough. And we’ll undoubtedly discuss …
