Speakers don’t just bring their act to your event. They also bring new audiences that can amplify your event’s marketing. Your speakers can be a bridge between you and new groups of people who have not heard of your events before. These new people are potential attendees that can become future followers of your events. …
10 Actionable Steps To Promote Your Event With Your Speakers Read More »
In all your meticulous event planning, there is one thing you cannot prevent: weather changes. Even though meteorology offers predictions as far off as months away, you can never be certain that a bright sunny morning won’t close out with a terrible storm. So don’t neglect to prepare for those changes whether your event is …
As an event planner, your target audience may change from event to event, and your marketing strategy will change with it. An effective marketing strategy will have communication aimed at a particular group of people. This group is the “target audience.” They’re your ideal attendees for a specific event. Marketing your events is way more …
Event data collection helps you and your clients understand whether the event was a success or not. And being backed up by data from your past events builds your credibility as an event planner. When prospective clients come to you, they don’t just want to see photos or videos of your past events. They want …
This article shares efficient conflict resolution tools to de-escalate difficult conflicting situations and resolve disputes. Planning an event is highly stressful and inherently prone to conflict because it involves multiple hands doing different things all at once. Event day can be even more stressful – the whole team feels pressure to succeed, and emotions run …
Conflict Resolution Strategies for Event Management Teams Read More »
These days, pop-up events are more than just spontaneous happenings that vanish into thin air. They are much bigger. Pop-up events go on for longer and are being staged by all types of businesses. There’s a reason that pop-up events reach us differently from other events. They are rooted in the old routine of the …
So, how do you convince prospective clients that what you’re offering is worth the price on the tag? You give them their perceived customer value. Many event businesses, especially those just starting out, have a tough time convincing prospective clients that their services are worth their prices. This results in them being underpaid and barely …
The hybrid event model is growing in popularity, so make sure you choose the best venues for hybrid events. With the easing of Covid 19 restrictions and event crowds growing incrementally, the hybrid event model is becoming common. A hybrid event combines a virtual and an in-person audience. The programming of a hybrid event straddles …
Make your event child-friendly so parents can have a great time knowing their kids are having fun too. Making sure your event is child-friendly is often an afterthought to most event planners. And children and their parents often feel it. You don’t need to compromise the event design by incorporating whimsical décor and a kid’s …
What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …
Social Media Post Lengths: How Long Should Your Posts Really Be? Read More »
