Siphumelele Gumede

Hi there, my name is Siphumelele Gumede. I have recently graduated from the University of Pretoria with a BA Honours in Fine Art and English Literature. I am currently interning at a marketing agency in Johannesburg and figuring out this thing called “life” as they say…

Hosting A Fundraising Event in the Wake of Covid-19

Hosting A Fundraising Event in the Wake of Covid-19

Hosting a fundraising event in the aftermath of Covid brings new challenges along with the old. Here are some things to keep in mind for your next post-covid non-profit event. Fundraising events took a hit during the pandemic as all other events. Non-profit organizations have suffered for this as these events not only provide opportunities …

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The Right Wedding Size

Deciding On The Right Wedding Size Post-Covid

The wedding size post-covid is a big question for couples. While weddings are trending smaller, that might not be right for everyone. Almost all couples who got married during the pandemic had to forgo their original wedding plans for much smaller and more intimate weddings. Terms like micro-wedding and mini-ceremony or minimony started to swirl around as we tried to solve …

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Menu Suggestions for The Five Most Popular Wedding Themes

Menu Suggestions for The Five Most Popular Wedding Themes

These menu suggestions for popular wedding themes will be perfect for getting your culinary inspiration going and are budget-friendly too. Weddings are the celebration of love between two people yet, the first thing to pop into anyone’s head when they hear the word wedding is the food. Across all the different cultures in the world, the best …

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Diversifying Your Event Business

Diversifying Your Event Business To Increase Revenue

Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …

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Post-Covid Food Safety

Post-Covid Food Safety: Serving Food to a Socially Distanced Crowd

As restrictions lift, we’re seeing more creativity regarding post-Covid food safety precautions such as sanitizing and social distancing. Events have gone from being occasions we all anticipate with excitement to being terrifying as potential superspreaders. While this term is not new, superspreader events have become the bane of our existence because of Covid-19. However, we have not …

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How To Make Your Virtual Events More Experiential

How To Make Your Virtual Events More Experiential

Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …

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