Siphumelele Gumede

Hi there, my name is Siphumelele Gumede. I have recently graduated from the University of Pretoria with a BA Honours in Fine Art and English Literature. I am currently interning at a marketing agency in Johannesburg and figuring out this thing called “life” as they say…

How To Make Your Virtual Events More Experiential

How To Make Your Virtual Events More Experiential

Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …

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