Siphumelele Gumede

Hi there, my name is Siphumelele Gumede. I have recently graduated from the University of Pretoria with a BA Honours in Fine Art and English Literature. I am currently interning at a marketing agency in Johannesburg and figuring out this thing called “life” as they say…

Conflict Resolution Strategies for Event Management Teams

Conflict Resolution Strategies for Event Management Teams

This article shares efficient conflict resolution tools to de-escalate difficult conflicting situations and resolve disputes. Planning an event is highly stressful and inherently prone to conflict because it involves multiple hands doing different things all at once. Event day can be even more stressful – the whole team feels pressure to succeed, and emotions run …

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Social Media Post Lengths

Social Media Post Lengths: How Long Should Your Posts Really Be?

What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …

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How To Effectively Use Live Chat in Your Virtual Events

How To Effectively Use Live Chat in Your Virtual Events

The live chat is now the bedrock of any livestreamed event. Whether it’s a corporate event, party, or even a church conference, the live discussion area is an important engagement tool.  At multiple points during the event, the host will encourage attendees to post comments in the live chat and will often respond to those …

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