Siphumelele Gumede

Hi there, my name is Siphumelele Gumede. I have recently graduated from the University of Pretoria with a BA Honours in Fine Art and English Literature. I am currently interning at a marketing agency in Johannesburg and figuring out this thing called “life” as they say…

Diversifying Your Event Business

Diversifying Your Event Business To Increase Revenue

Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …

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Post-Covid Food Safety

Post-Covid Food Safety: Serving Food to a Socially Distanced Crowd

As restrictions lift, we’re seeing more creativity regarding post-Covid food safety precautions such as sanitizing and social distancing. Events have gone from being occasions we all anticipate with excitement to being terrifying as potential superspreaders. While this term is not new, superspreader events have become the bane of our existence because of Covid-19. However, we have not …

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How To Make Your Virtual Events More Experiential

How To Make Your Virtual Events More Experiential

Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …

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