Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …
Diversifying Your Event Business To Increase Revenue Read More »
As restrictions lift, we’re seeing more creativity regarding post-Covid food safety precautions such as sanitizing and social distancing. Events have gone from being occasions we all anticipate with excitement to being terrifying as potential superspreaders. While this term is not new, superspreader events have become the bane of our existence because of Covid-19. However, we have not …
Post-Covid Food Safety: Serving Food to a Socially Distanced Crowd Read More »
The job of a master of ceremonies is not easy. The emcee must be able to cut, expand or change planned content on the fly, all while not breaking a sweat. It is a challenging role that needs to appear effortless to the audience. The emcee sets the tone for the entire event, and this is why …
Choosing The Right Master of Ceremonies For Your Event Read More »
Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …
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