We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.
And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.
Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!
Speakers don’t just bring their act to your event. They also bring new audiences that can amplify your event’s marketing. Your speakers can be a bridge between you and new groups of people who have not heard of your events before. These new people are potential attendees that can become future followers of your events. …
10 Actionable Steps To Promote Your Event With Your Speakers Read More »
As an event planner, your target audience may change from event to event, and your marketing strategy will change with it. An effective marketing strategy will have communication aimed at a particular group of people. This group is the “target audience.” They’re your ideal attendees for a specific event. Marketing your events is way more …
These days, pop-up events are more than just spontaneous happenings that vanish into thin air. They are much bigger. Pop-up events go on for longer and are being staged by all types of businesses. There’s a reason that pop-up events reach us differently from other events. They are rooted in the old routine of the …
Here’s how to get your event listed in Google search results and ensure potential attendees can find your event’s details. There are a few ways to get listed, depending on your website. And if you don’t get your event listed in Google search results, you risk attendees missing out on your event simply because they …
What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …
Social Media Post Lengths: How Long Should Your Posts Really Be? Read More »
Social media is a large part of event marketing nowadays. We discuss the basics of a social media content calendar and tips to help you create a posting schedule that essentially runs itself. If you are a proactive event planner, you’re already thinking about the marketing of your upcoming events in the new year. To …
Setting Up A Social Media Content Calendar for Event Marketing Read More »
In part four of the event business tools series, today we will be discussing advanced SEO tools that will enhance your search engine reach. This is the fourth in a series of marketing tools for event businesses. You can read the first three articles here: Social Media Tools For Event Professionals Email Marketing Tools For …
Social media plays an outsized role in the event industry, so here are some of our top social media tools for event professionals. We as a species currently find ourselves in the middle of a time called the Digital Age, a phrase that we often encounter, but what does it actually mean? In short, this refers …
New to Pinterest? Here’s a brief overview of how it works and how it could work for your event business. Pinterest has managed to turn everyone’s dream wedding board into a digitized mecca for extravagant DIYs. This incredibly visual site helps coordinators take their ideas from zero to hero and provide an endless supply of …
A Very Basic Guide To Navigating Pinterest for Event Pros Read More »
Understanding SEO for event planners is crucial both for generating new clients and for marketing your events. But let’s start at the beginning and take it from there. This article is about the basics. Some of it will feel a little bit technical, but I’ll do my best to make even those aspects accessible and …
