Event Marketing

We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.

And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.

Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!

Navigating Pinterest for Event Pros

A Very Basic Guide To Navigating Pinterest for Event Pros

New to Pinterest? Here’s a brief overview of how it works and how it could work for your event business. Pinterest has managed to turn everyone’s dream wedding board into a digitized mecca for extravagant DIYs. This incredibly visual site helps coordinators take their ideas from zero to hero and provide an endless supply of …

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Marketing Your Event Business At Local Markets

Marketing Your Event Business At Local Markets

Is there a space for event pros at farmers markets, flea markets, craft fairs, and other similar local markets?  We think yes. These local markets offer exposure to a new audience, networking opportunities, and inspiration. Here’s why.  The Entrepreneurial Spirit Centuries ago, in my junior school days, there was always a buzz of excitement leading …

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The Guide To Event and Wedding Hashtags For Instagram

The Guide To Event and Wedding Hashtags For Instagram

Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly?  It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …

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How To Make Your Virtual Events More Experiential

How To Make Your Virtual Events More Experiential

Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …

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