Event Marketing

We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.

And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.

Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!

10 Actionable Steps To Promote Your Event With Your Speakers

10 Actionable Steps To Promote Your Event With Your Speakers

Speakers don’t just bring their act to your event. They also bring new audiences that can amplify your event’s marketing. Your speakers can be a bridge between you and new groups of people who have not heard of your events before. These new people are potential attendees that can become future followers of your events. …

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Social Media Post Lengths

Social Media Post Lengths: How Long Should Your Posts Really Be?

What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …

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A Social Media Content Calendar for Event Marketing

Setting Up A Social Media Content Calendar for Event Marketing

Social media is a large part of event marketing nowadays. We discuss the basics of a social media content calendar and tips to help you create a posting schedule that essentially runs itself. If you are a proactive event planner, you’re already thinking about the marketing of your upcoming events in the new year. To …

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Navigating Pinterest for Event Pros

A Very Basic Guide To Navigating Pinterest for Event Pros

New to Pinterest? Here’s a brief overview of how it works and how it could work for your event business. Pinterest has managed to turn everyone’s dream wedding board into a digitized mecca for extravagant DIYs. This incredibly visual site helps coordinators take their ideas from zero to hero and provide an endless supply of …

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