Event Marketing

We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.

And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.

Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!

2021 Engagement Season

Update Your Marketing For The 2021 Engagement Season

The 2021 engagement season is different from previous years. So how do you market your event business amid uncertainty, political upheaval, and change? Winter is when most engagements happen. According to Brides.com, well over 30% of all engagements occur between December and March. In fact, 28% of all engagements occur on a holiday. WeddingWire says that a massive …

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Virtual Event Template

Virtual Event Template For An Online Conference

This virtual event template will help you plan an engaging virtual event, even if you’re new to the digital conference space.  By now, everyone’s heard of virtual events, new normals, and similar phrases. A new vocabulary has entered our lexicon, and, well, whatever your feeling about live events, digital events are going to stick around. …

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Instagram event industry hashtags

The Top Event Industry Hashtags On Instagram

Event industry hashtags are the perfect way to stay on top of trends and find new sources of inspiration. Navigating the world of Instagram gets more complicated when you introduce the concept of #hashtags. Love them or hate them, hashtags are a necessary part of any Instagram strategy.  Since Instagram enables you to follow hashtags, they also …

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What Event Professionals Should Know When Hiring A Digital Marketer

What Event Professionals Should Know When Hiring A Digital Marketer

Hiring a digital marketer for your event planning business can be a daunting task. Just how do you know it’s a good fit? Let’s find out! It’s no secret that event planners are a savvy, knowledgeable bunch. To make it in this industry, you need to have up-to-the-minute insight, a wealth of contacts, and the ability to …

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Virtual Event Sponsorship Is Risky

Virtual Event Sponsorship Is Risky. Here’s What Organizers Can Do About It.

Virtual event sponsorship comes with some challenges for both the event organizers and the sponsors. The solution begins with admitting the issues inherent in the medium. I’ve worked in events since the dawn of the century. While still in college, I supervised the front-of-house of one of Boston’s busiest venues. I watched first hand the …

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18 Event Planning Acronyms You Need To Memorize

18 Event Planning Acronyms You Need To Memorize

With infinite acronyms floating around the event industry, here are the event planning acronyms you need to know. Step up your game by memorizing these 18! It’s 2020, and to be honest, there are more acronyms than any one person can keep up with. Evolving technology and the trend of shortening words whenever possible (LOL!) has transformed …

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