We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.
And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.
Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!
Virtual event set design might be the single biggest differentiator between a virtual event and a webinar. So if you’re looking to infuse professionalism and a wow-factor into your virtual event, a blank wall won’t cut it. Content Isn’t King. It’s Engagement. When it comes to virtual events, content matters. You won’t find anyone disputing the …
There are plenty of global and influential business conferences, but here are our top 5 must-watch corporate event trendsetters. These are the top five events that define corporate trends. Corporations host some of the largest events on the planet (like these 20), from trade shows to conferences to expos to seminars. Plus, they have the …
SEO for wedding planners doesn’t need to be a complex undertaking. I’ll explain everything you need to do to rank in search engines. Search Engine Optimizations is one of my favorite topics. I love it, and I love seeing the results as my efforts add up. And I’m sure that you’ll love it too, once …
Hiring a digital marketer for your event planning business can be a daunting task. Just how do you know it’s a good fit? Let’s find out! It’s no secret that event planners are a savvy, knowledgeable bunch. To make it in this industry, you need to have up-to-the-minute insight, a wealth of contacts, and the ability to …
What Event Professionals Should Know When Hiring A Digital Marketer Read More »
Here are 10 corporate event terms that you need to know if you plan to win over corporate clients. Corporate events are the bread and butter of the event industry. These high-paying clients promise professionalism and repeat business, not to mention a good payday. But they speak their own lingo. 1. Board Members We’ll begin …
Virtual event sponsorship comes with some challenges for both the event organizers and the sponsors. The solution begins with admitting the issues inherent in the medium. I’ve worked in events since the dawn of the century. While still in college, I supervised the front-of-house of one of Boston’s busiest venues. I watched first hand the …
Virtual Event Sponsorship Is Risky. Here’s What Organizers Can Do About It. Read More »
With infinite acronyms floating around the event industry, here are the event planning acronyms you need to know. Step up your game by memorizing these 18! It’s 2020, and to be honest, there are more acronyms than any one person can keep up with. Evolving technology and the trend of shortening words whenever possible (LOL!) has transformed …
The various types of business events are an essential pillar of the event planning industry. Compared to events like weddings or festivals designed for entertainment, business events serve a purpose. These important events must do more than provide a good time. For a business event to be successful, it has to conquer motives like generating …
What Are The Most Common Types of Business Events? Read More »
The event industry will come roaring back in Spring 2021. So I wanted to share modern, useful marketing tips for wedding planners that will actually work and won’t take you a ton of time. Now, I get it. Really, I do. Because I do the marketing for ThymeBase, amongst a million other tasks. And the …
Genuinely Useful 2021 Marketing Tips For Wedding Planners Read More »
No matter what type of event you’re hosting, there’s a big opportunity to expand your event marketing on social media. What’s that? Make your event Instagram-able. What do I mean by event marketing on social media? Well, you can encourage attendees to share your event on social media with a few Insta-worthy tricks. The more …
Event Marketing On Social Media: Make Your Event ‘Gram-able Read More »
