We want you to know that event marketing is a genuinely accessible customer acquisition channel, whether you’re a solopreneur, small business or large corporation.
And no, event marketing is not only large conferences and experiential marketing. It’s also about small social mixers with clients, seminars and workshops, and even simply hosting a small gathering.
Event marketing is simply event that gets your customers interacting with you, your service and your products. Want to know more? Read our guide to event marketing!
Event sponsorship adds a lot to an event, but it also adds complexity. It should be all about you, right? When and why does adding others into the mix benefit you and your event? Well, depending on the type of partner or sponsor, there are different reasons to consider. Let’s take it step by step. …
Event Sponsorship: Event Marketing Is Better With Partners And Sponsors Read More »
There are endless ways to market your event. Some marketing methods are quick, one-off tasks while others demand weeks of frequent attention. However, a strong event marketing strategy has a mix of both. But before we dive into event marketing ideas, there is one thing you need to remember: your marketing should target BOTH existing and potential …
Pre-event engagement guarantees a successful event. Just remember, good event marketing begins long before the first guest arrives. Attracting attendees to register for your event is just the beginning. Registrants need to be nurtured. From the day they sign-up to the day of attendance, there is a chasm. And to ensure your event goes well, …
Pre-Event Engagement: Five Tips To Get Attendees Excited Before The Event Read More »
If you don’t measure event marketing success, did your event even really happen? Well, yes, but you won’t know if it was worth it. And that’s the crux of the whole thing. You can’t afford to blow money or your time, and the bulwark against that wastefulness is setting a measurable goal. Why You Need …
An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about an elaborate sales plan with executive summaries, market conditions, and SWOT analysis. In this article, …
Ticket sales are a crucial aspect of any event – paid or free. The most obvious benefit of selling tickets is that they generate a substantial revenue stream. But what about free events? Even free-to-attend events can use tickets to their advantage. Why? Tickets create demand. By asking attendees to book their spots – paid …
Event websites are much more than mere information repositories. We’ll investigate how and why to set up an event website. You may think you don’t need no darn event website for your wedding or corporate get-together. You’ve got a Facebook Page, or you added the event on Eventbrite. Perhaps that’s enough. And we’ll undoubtedly discuss …
It’s not always clear how to find a venue for your event marketing initiative. We’ll take a look at when to rent out an event space, and what pitfalls you’ll need to look out for. When I was doing a lot of event marketing for a startup, the word venue took on a range of …
Event Marketing Tips: How To Find A Venue For Your Event Read More »
Event marketing strategy needs focus. Your guests will have the best experience, and you’ll reach your business goals if you’ve planned out the theme and focus. Whatever the size of your gathering. Now, I don’t mean themes like Underwater Odyssey or Galactic Rollerhockey or whatever. Though that does sort of come into play a little …
Event marketing ideas are all around you. Whether your SMB’s revenue is in the thousands or millions, you can host successful events. Or you could just have some fun with your customers. “Why does everyone I know use Mad Mimi?” A few years ago, before I’d even heard the term event marketing, I was the …
