News

All the latest news, product updates, and important announcements about ThymeBase and our awesome event planning software.

Events 4.0 A Digital Revolution In The Event Industry

Events 4.0. A Digital Revolution In The Event Industry

The shift to digital that many event planners had to undertake accelerated a revolution that experts call “Events 4.0.”  In the early months of a new year, it’s easy to get swept up in anticipation of what the coming months will bring. However, after getting through last year, which was difficult for everyone but hit …

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How to Plan an Unforgettable Regency-Inspired Wedding

How to Plan an Unforgettable Regency-Inspired Wedding

Love Bridgerton? Now you can plan a regency-inspired wedding from the bridal wear to florals to the music. With most of the world still in lock-down or living under COVID-19 restrictions, it’s not surprising that many of us have turned to streaming services. They bring us entertainment, escapism, and comfort. After all, is there any …

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Events 4.0: The Digital Future Of The Event Industry

Events 4.0: The Digital Future Of The Event Industry

Events 4.0 refers to the event industry’s digital maturity and how many technological event-industry tools available might work together in the future.  I first learned the term from an academic paper written by Ryan, W. Gerard & Fenton, Alex & Ahmed, Wasim & Scarf, Phillip. (2020). The article is called Recognizing events 4.0: the digital maturity …

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2021 Engagement Season

Update Your Marketing For The 2021 Engagement Season

The 2021 engagement season is different from previous years. So how do you market your event business amid uncertainty, political upheaval, and change? Winter is when most engagements happen. According to Brides.com, well over 30% of all engagements occur between December and March. In fact, 28% of all engagements occur on a holiday. WeddingWire says that a massive …

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Take Downtime Before 2021

Why Event Pros Should Take Downtime Before 2021

Hey, event pros, 2021 is just around the corner, and you’re probably as excited as I am about a fresh start. But before the year ends and a fresh start begins, embrace the downtime. According to the Harvard Business Review, “downtime can dramatically improve mental and physical health and our personal relationships.” Event professionals are prone …

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