Find out everything you need to know about custom printed goodies for your next event. Stand out from the crowd with awesome custom giveaways.
Throwing an event is rarely a simple affair. There are a million and one event tasks to organize. Each element needs to be perfect to give guests a memorable, lasting experience.
One aspect of event planning that can be relied upon to make attendees happy is to provide custom printed goodies for them to take home afterward. Putting together custom promotional merchandise is one of the most effective ways to ensure that event attendees leave with a distinct impression of brand and message.
Branded merchandise provides organizations the opportunity to make a small but impactful connection with individual attendees. If they’re gifted something they like, it will remain in their lives for a good while. And so will a positive association with your business’s brand.
How Does Custom Printing Work?
There are many different ways to go about ordering a batch of custom-printed goods for your event. The nature of the goods or products you choose will largely influence the printing process. But there are currently four main different types of custom printing:
- Screen printing
- Digital printing
- Large format printing
- Lino printing
Screen Printing
Screen printing is the centuries-old process of transferring a single design onto multiple fabrics for an easy (and practical) way to print bulk custom t-shirts, tote bags, or other fabric-based goods. It entails using framed, stretched silk or organza, shellac, fabric paint, and a squeegee.
The screen printing method works very well. If you have just one design to impart onto a large batch of fabric-based products.
Digital Printing
Digital printing is the process of transferring a computer-based design onto goods using lasers and high-speed inkjet technology. More suitable for small-batch orders, digital printing allows for a much broader scope of designs, colors, and detail because the technology permits precision.
This fast and efficient custom printing method is suitable for a broad range of different products, including fabrics, menus, brochures, CD covers, mugs, and pens.
Large Format Printing
Large format printing is designed to tackle large-scale banners, posters, window decals, and flooring graphics. Available with high-resolution options, vibrant colors, and UV gloss protection, large format printing is perfect for filling up the spaces of your next events party.
Lino Printing
Lino printing is sometimes perceived as the “hobbyist” printing method. Still, its process results in authentic and impactful designs popular amongst artistic or creative brand projects.
Also known as lino cutting, this method involves carving away the negative space of a linoleum board. This leaves the positive areas open for painting and imparting on paper or certain fabrics.
Seven Trendy Custom Printed Product Ideas
Deciding that you want to give your next event’s attendees a custom printed gift to take home is one thing. But choosing which products to print is something else entirely. Today, promotional merchandise is not an uncommon addition to current events. That’s why you need to consider what goods will stand out among the rest and give guests a real reason to remember your brand.
Here are some trendy custom printed product ideas:
1. Tote bags
Tote bags have quickly become one of the merchandise industry’s most popular product options. They are easy to make, easy to purchase, and very easy to impart custom designs onto. These bags look trendy while being highly practical and useful in everyday life. Guests may choose to use them as reusable shopping bags, library bags, or just about any other purpose that requires a bag.
2. Pens
Everyone could do with an extra pen in their life. This custom printed product option is a simple but affordable choice. It’s ideal for corporate or business-related events marketed towards the working individual. Just make sure your pen of choice is a smooth-functioning one. There’s nothing worse than a cheap, faulty pen.
3. Apparel
Apparel refers to any merchandise product that you can wear on the body. This includes classic t-shirts, hoodies, ties, and even sneakers. This might be a pricier choice, but if you opt for a good design, this is a product that your guests are bound to love.
4. Mugs
Tea or coffee mugs play a daily role in most people’s lives, so they’re the perfect gift to someone you’ve never met before. You can print logos, text, or simple but fun designs onto even the most basic of mugs and know that whoever receives it will likely use it for years to come. Word to the wise—avoid printing photo images directly onto mugs.
5. Water bottles
Just like mugs, water bottles are deeply woven into the lives of millions, if not billions, of people around the world. Encouraging people to stay healthy and hydrated is a great message to send. There are many eco-friendly options available that your guests will love.
6. Koozies
These drink sleeves have gained popularity in recent years, and they’re a massive hit at festivals, sporting events, and on the beach. A customized koozie isn’t just a great giveaway. It’s practical too. Plus, it’s small, lightweight, and can even be used at the event it’s handed out at.
7. Stickers
Although this option might not be for everyone, stickers make wonderful take-home gifts for younger generations or people working in creative industries. Well-designed, high-resolution vinyl stickers can get stuck on various everyday objects like laptops, notebooks, or even mobile phone covers.
8. Mouse pad
As remote workers continue to populate global industries of every kind, branded mousepads would undoubtedly go down a treat at any event in 2021. Consider giving your next event attendees something that makes their daily grind at the work desk a little more comfortable.
Customization Is King: Connect With Guests Through Custom Printed Products
The demand for print-on-demand goods has grown by 12% over the last four years, and that demand continues to grow every day.
There is also plenty of evidence to suggest that individual customization and personalization of goods perform better than generic goods. But when it comes down to it, there are really only four boxes to tick when it comes to gifting custom printed goodies:
- Quality – is it durable and well made?
- Practicality – is it something the average person can find a use for?
- Uniqueness – what sets it apart from other products?
- Affordability – is it financially viable?
If you have a good answer for these four questions, you can rest assured you have a killer custom printed product that your event’s guests will adore.
This has been a guest post by Kylie Wall over at Express Imprint.