COVID-19 Event Professionals Report

COVID-19 Report: Sarah Wade on Utilizing Event Skills To Help Others

Sarah Wade

Sarah Wade

Event Designer and Event Manager, The Event Studio

Sarah Wade is a Top-performing Event Producer with over six years of diverse experience in producing small and large scale events for an array of different clients, including Netflix, Perrier Jouet, Dorit Kemsley from the Real House Wifes of Beverly Hills, and Katy Perry.

Right now, there are lots of fires to put out.

Right now, there are lots of fires to put out. Lots of phone calls and rescheduling. 

I would say for the most part though overall, the event industry itself has been great. I had a 650 person conference slated for Friday. Thursday morning, The California governor had said you can’t gather in groups of 200 or more. So, that morning we canceled.

But, we didn’t completely pull out. We’re explained to the vendors that we’re still paying you; just move the date with us. All of our vendors were super relieved. 

A lot of great things came out of this as far as the industry goes

A lot of great things came out of this as far as the industry goes – a willingness for people to work and finding flexibility, I guess. But yeah, it’s been real interesting.

People have been very understanding, very willing to do whatever’s needed to make sure that the event is postponed or if it wasn’t able to be postponed, canceled, and kind of what that looked like. 

I think everyone just wants to know that they’re going to have a job

I think everyone just wants to know that they’re going to have a job in the next like six months. Everyone’s just been really… Like I said, supportive, flexible clients understand that everybody’s hands are tied. Basically, everybody wants dates for the last eight weeks of this year now. So, we’re like scrambling, trying to find the space. 

It’s been really nice trying to figure out how the event industry can really support, I would say, everybody. There’s definitely a lot of events professionals that want to utilize their skillsets and the fact that especially people in the festival industry, we basically built many temporary cities. And we can [help the health] care system.

We’re trying to get some things started to alleviate the overcrowding in our hospitals

I’ve been putting design decks together that have gone out to governors and other politicians. We’re trying to get some things started to alleviate the overcrowding in our hospitals.

I’m also in the midst of two product demos right now. And it’s nice because I have the time sort of. So, I can give it a little bit more attention and really see how, especially one of the two programs, if it’s even worth it. But that’s just me. I’m always game to try new products, especially if I have time. So, that wouldn’t bother me.

I’ve been testing some new software to implement for events and a few clients that were interested in Cvent. So, we’ve been kind of walking through those things. Taking a little bit more time because normally, we don’t have that much time.

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