These creative blog tips for event planners will help you write better content, create engaging posts, and capture more leads.
Blogging is an essential component of any modern business, but that doesn’t make it easy to accomplish. Brainstorming great ideas and writing effective posts are difficult for many new (and veteran!) bloggers. That’s why we’ve gathered these creative blog tips for event planners. They will help get your inspiration flowing, but more importantly, set your event blog up for success.
A successful blog can provide many benefits for an event business. By publishing a regular blog, you can:
- Help potential clients discover your business through search engines
- Position yourself as an industry expert with educational advice
- Create social proof for your business through shares or comments
- Build a loyal audience that respects your opinions
- Differentiates yourself from the competition
Blogging is time-consuming, so make your blog is optimized to do the best it can. Whether you are new to blogging or have an established site, try these tips to get the most out of every post!
We use these tips ourselves in our own event planning software blog which, well, you’re already reading.
Related article: Google Analytics for Event Planners
Determine Your Blog’s Purpose
It sounds elementary, but it’s vital to establish exactly why you’re writing a blog in the first place. Are you trying to capture email addresses or educate your audience? Do you want to sound like an expert or encourage comments and discussions on your page? Is your goal to dominate search results?
Start by listing out the main reasons WHY you want to write a blog. Moving forward, make sure every post you publish helps accomplish one of those goals.
Create an Editorial Calendar
To set your blog up for success, you need a plan. That’s where an editorial calendar comes in. It might sound intimidating at first, but yours can be as simple as you want. There are plenty of free templates to get you started online. Or, you can use ThymeBase’s task lists to organize what needs to get done!
Simply look at the year and determine big events, holidays, or seasons that might influence posts. Then depending on what categories you want to write about, begin slotting monthly or quarterly themes to help you organize blog post ideas.
Next, determine your blog schedule. How frequently can you really post? Don’t promise your audience a weekly blog if you can only post twice per month. If you’re just starting out, it’s smart to write a few posts before you launch the blog. That way, you can always work to stay a few weeks ahead!
Don’t Be Afraid to Get Personal
Your blog should tell a story and sometimes, that story might get personal. It’s essential to mix educational and informational posts with wit, humor, or casual language to jazz it up. Let your personal voice and personality shine through. It’s a blog, not the NYT!
If you’re writing a seemingly dull post, share a funny story, or tell people about a mistake you made. Readers will appreciate your honesty and candidness. People don’t always want the “perfect” version. They want what’s real!
Give Your Readers What They Want
If you’re struggling for blog ideas, ask your audience what they want. Send a quick survey asking people what event topics or questions they are most curious about. Sites like Typeform or Google Forms make it simple to share surveys and gather results. The responses might surprise you!
Another go-to bank for blog ideas is FAQs. Think about the questions that your clients ask most frequently and answer those! You’re an industry expert and sometimes it’s easy to forget how something simple to you might be mind-blowing to someone else!
Recycle Your Content
Not all blog tips for event planners require effort. This one’s all about efficiency. See, blogging is time-consuming so get the most bang for your buck. Recycle your content by transforming a blog post into other forms of content. That way, you’ll expand the reach of every post and fill your editorial calendar with fresh content without more effort.
Every, or most, blog posts can quickly be recycled into:
- Multiple social media posts
- Email newsletters
- Graphics on social media, especially Pinterest
- Shareable infographics
- One-sheeters or PDF downloads
- Chapters of an eBook
- Parts of a cornerstone blog post
SEO Optimize Your Blog
Forget blog tips for event planners who can’t get found. Indeed, blogs are only as valuable as their readers. You need to SEO optimize your posts and blog overall to ensure the most reach. Thankfully, we wrote a blog post all about search engine optimization, or SEO, for event planners HERE.
Your event blog has the potential to help drive your business, capture prospect information, and enforce your expertise in a domain. More importantly, your event blog can become a creative outlet to broadcast your personality and spread your brand. With a simple strategy and these creative tips, you’ll make every post, and word, count!
Amanda Larson, CED, is a Certified Event Designer, marketer, and content creator. With a degree in journalism and special events management, Amanda has worked in marketing and events for both international startups and Fortune500 companies. She specializes in digital branding, copywriting, and graphic design freelancing for clients globally.
You can read other article by Amanda here: