Email marketing is a chore. Trust me, I’m an expert. I’ve been working with email newsletters since around 2008 and seen, quite literally, millions of ’em. I’ve analyzed tens of thousands of subject lines, and hundreds of thousands of clicks. I could write a book on email marketing. In fact, I once did. Okay, it …
Email Marketing for Event Professionals: 3 Minutes to an Awesome Email Newsletter Read More »
Google search is a portal between event planners and potential clients. It’s pretty much a fact of modern marketing life so I analyzed real search results so you’ll understand how to reach the first page. Let’s discuss it from the very first result to the bottom. It’ll be fun. Google leverages a ton of data …
Google just released an update to Schema that is wildly important to event organizers, planners, and clients. If your event is open to the public or indexed on Google, then take note, and act fast. You want anyone searching for your event on Google to have the accurate info, right? Because of the many restrictions …
Event Schema Update: Postponed and Cancelled Events in Search Read More »
Client indecision cuts into event planning margins. But what is driving the indecision? And what the hecking heck can you do about it? I asked thirty event planners what the hardest part of planning events was. After tallying up over 200 issues that plague their – and your- work life, 21%, a fifth, were attributable …
Client Indecision and How Event Planners Can Work Through It Read More »
Event planning software should serve event planners. But I believe there is a cold aloofness, an inauthenticity, to the available options. When we first started designing ThymeBase event planning software, I took a look at the other guys and didn’t like what I saw. Event planners are doers, go-getters. Planners are pull-it-off-no-matter-what geniuses who eat …
Event Planning Software Disobedience: 4 Rules We’re Breaking Read More »
This is a story about sesame, honey, and event software development. A story of event planners and communication. And a story about prototyping. Lots and lots of prototyping.
No preconceived notions and no unnecessary features. We had to build ThymeBase from the ground up.
