These days, pop-up events are more than just spontaneous happenings that vanish into thin air. They are much bigger. Pop-up events go on for longer and are being staged by all types of businesses. There’s a reason that pop-up events reach us differently from other events. They are rooted in the old routine of the …
Staying true to your values can be a challenge. Broadly Entertaining has figured out how to build a values-based event business. Giana DeGeiso and Jamie Rosler are the founders of the highly creative and successful event planning and hosting business, Broadly Entertaining. They’re also best friends with a passion for love, laughter, and social justice. …
Staying True To Your Values As Event Planners: Interview With Broadly Entertaining Read More »
Sophie from Zola explains how to set up your Zola Vendor Profile to attract more clients and book more events. As an event planning professional in the wedding industry, finding ways to connect with your ideal clients is necessary for keeping your business profitable and healthy. A fantastic way to do this is by creating …
How to Improve Your Zola Vendor Profile + Attract Your Ideal Clients Read More »
Find out everything you need to know about custom printed goodies for your next event. Stand out from the crowd with awesome custom giveaways. Throwing an event is rarely a simple affair. There are a million and one event tasks to organize. Each element needs to be perfect to give guests a memorable, lasting experience. One aspect …
Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
Branding your wedding business is so much more than a great logo and website. In fact, that’s barely scratching the surface. I’ve been doing a lot of thinking about branding recently, and it’s time to get some of my thoughts down. As someone who worked in the event industry and also directed the branding of …
