Event Business Management

How to Build a Positive Reputation as an Event Business

How to Build a Positive Reputation as an Event Business

Building a positive business reputation is one of the core components of being a successful event planner. Revenue and competitive advantage will easily follow when your positive reputation precedes you.  How can you build a positive reputation for your event business? Follow these tips to find out. 1. Network According to research, 80% of business professionals find …

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Event Planner Burn-Out

“Help! I’m Overwhelmed.” How To Avoid Event Planner Burn-Out

Event planner burn-out is one of the main reasons talented planners leave the industry. Here are the signs you’re approaching exhaustion. As an event planner, you are responsible for every aspect of the planning of the event. Among your list of responsibilities, you narrow down venue options, determine the event budget, arrange services, and most importantly, …

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How to Improve Your Zola Vendor Profile

How to Improve Your Zola Vendor Profile + Attract Your Ideal Clients

Sophie from Zola explains how to set up your Zola Vendor Profile to attract more clients and book more events. As an event planning professional in the wedding industry, finding ways to connect with your ideal clients is necessary for keeping your business profitable and healthy. A fantastic way to do this is by creating …

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Why Time Tracking Is ImportanT For Event Planners

Why Time Tracking Is Important For Event Planners

Time tracking is a vital practice to ensure your event business can be profitable while maintaining a functional work-life balance. Event pros, and event planners, in particular, struggle with always being available to clients. And there’s still the uncertain nature of task completion, unforeseen issues, and managing last-minute changes. That’s what you signed up for, …

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Diversifying Your Event Business

Diversifying Your Event Business To Increase Revenue

Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …

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