Building a positive business reputation is one of the core components of being a successful event planner. Revenue and competitive advantage will easily follow when your positive reputation precedes you. How can you build a positive reputation for your event business? Follow these tips to find out. 1. Network According to research, 80% of business professionals find …
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Event planners rely on productivity tools to get more done with less effort. Here are a few that belong in your event business toolkit. This article is the fifth in a series of marketing tools for event businesses. You can read the first three articles here: Social Media Tools For Event Professionals Email Marketing Tools …
Everyone agrees that in event planning, teamwork absolutely makes the dream work. One of the surest ways for event planners to stage successful events is to have a multi-skilled and dedicated team. And when it comes to staffing your team, it is all about quality and not quantity. Hiring event staff is a challenge for …
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Event planner burn-out is one of the main reasons talented planners leave the industry. Here are the signs you’re approaching exhaustion. As an event planner, you are responsible for every aspect of the planning of the event. Among your list of responsibilities, you narrow down venue options, determine the event budget, arrange services, and most importantly, …
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Sophie from Zola explains how to set up your Zola Vendor Profile to attract more clients and book more events. As an event planning professional in the wedding industry, finding ways to connect with your ideal clients is necessary for keeping your business profitable and healthy. A fantastic way to do this is by creating …
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Time tracking is a vital practice to ensure your event business can be profitable while maintaining a functional work-life balance. Event pros, and event planners, in particular, struggle with always being available to clients. And there’s still the uncertain nature of task completion, unforeseen issues, and managing last-minute changes. That’s what you signed up for, …
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Getting your first website online as an event business shouldn’t be a big deal. I’ll walk you through the basics here to get online fast and look professional too. Setting up your first website for your event business can be daunting if you’re like me (and most people). You’ll have big plans, big expectations, and …
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Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …
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Here are some tax deductions for event pros, so you can make sure your tax preparer is totally on point. Taxes are part of the social contract. We work hard for every penny, but we also benefit from the things around us. And taxes, well, they help fund a lot of the things we take …
Have you made website updates for 2021? Look, the event industry has changed, and you need to update your website. But it doesn’t need to be a daunting, costly project. You can make these simple changes in minutes and stay on-trend and up to date. Even if clients discover your event business through WeddingWire or …
