Successful small businesses and event planners follow certain steps to follow up with guests and make the most of an event. Although your first instinct may be to rest after an event, this is the prime time to connect with new leads and gather data for your company. Here are the eight steps you should follow during …
Post-Event Breakdown: 8 Steps to Wrapping Up An Event Read More »
Speakers don’t just bring their act to your event. They also bring new audiences that can amplify your event’s marketing. Your speakers can be a bridge between you and new groups of people who have not heard of your events before. These new people are potential attendees that can become future followers of your events. …
10 Actionable Steps To Promote Your Event With Your Speakers Read More »
As an event planner, your target audience may change from event to event, and your marketing strategy will change with it. An effective marketing strategy will have communication aimed at a particular group of people. This group is the “target audience.” They’re your ideal attendees for a specific event. Marketing your events is way more …
Event data collection helps you and your clients understand whether the event was a success or not. And being backed up by data from your past events builds your credibility as an event planner. When prospective clients come to you, they don’t just want to see photos or videos of your past events. They want …
These days, pop-up events are more than just spontaneous happenings that vanish into thin air. They are much bigger. Pop-up events go on for longer and are being staged by all types of businesses. There’s a reason that pop-up events reach us differently from other events. They are rooted in the old routine of the …
Here’s how to get your event listed in Google search results and ensure potential attendees can find your event’s details. There are a few ways to get listed, depending on your website. And if you don’t get your event listed in Google search results, you risk attendees missing out on your event simply because they …
What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …
Social Media Post Lengths: How Long Should Your Posts Really Be? Read More »
No matter what type of event you’re hosting, there’s a big opportunity to expand your event marketing on social media. What’s that? Make your event Instagram-able. What do I mean by event marketing on social media? Well, you can encourage attendees to share your event on social media with a few Insta-worthy tricks. The more …
Event Marketing On Social Media: Make Your Event ‘Gram-able Read More »
Event sponsorship adds a lot to an event, but it also adds complexity. It should be all about you, right? When and why does adding others into the mix benefit you and your event? Well, depending on the type of partner or sponsor, there are different reasons to consider. Let’s take it step by step. …
Event Sponsorship: Event Marketing Is Better With Partners And Sponsors Read More »
Pre-event engagement guarantees a successful event. Just remember, good event marketing begins long before the first guest arrives. Attracting attendees to register for your event is just the beginning. Registrants need to be nurtured. From the day they sign-up to the day of attendance, there is a chasm. And to ensure your event goes well, …
Pre-Event Engagement: Five Tips To Get Attendees Excited Before The Event Read More »
