Event Marketing

Why You Need An Event Marketing Sales Plan

Why You Need An Event Marketing Sales Plan

An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about an elaborate sales plan with executive summaries, market conditions, and SWOT analysis. In this article, …

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Why Focus Is The Best Event Marketing Strategy

Why Focus Is The Best Event Marketing Strategy

Event marketing strategy needs focus. Your guests will have the best experience, and you’ll reach your business goals if you’ve planned out the theme and focus. Whatever the size of your gathering. Now, I don’t mean themes like Underwater Odyssey or Galactic Rollerhockey or whatever. Though that does sort of come into play a little …

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Why You Need Event Management Software

Why You Need Event Management Software

There are many benefits that event management software provides, but here are the four top reasons you need it – right now! Event planners are crafty professionals who can adapt to any situation on the go. Their organization and improvising skills are unparalleled. It’s no surprise that they can juggle multiple events, clients, deadlines, and …

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Post-Event Tips For Event Planners: From Reports To Referrals

Post-Event Tips For Event Planners: From Reports To Referrals

Once the lights go down on the event, the event planner’s work is not entirely done. These Post-Event tips show that there is more you can do to turn the recap into business growth. But before we get into the post-event tips themselves, I wanted to acknowledge that differences exist between wedding planners and those …

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