If you don’t measure event marketing success, did your event even really happen? Well, yes, but you won’t know if it was worth it. And that’s the crux of the whole thing. You can’t afford to blow money or your time, and the bulwark against that wastefulness is setting a measurable goal. Why You Need …
An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about an elaborate sales plan with executive summaries, market conditions, and SWOT analysis. In this article, …
Ticket sales are a crucial aspect of any event – paid or free. The most obvious benefit of selling tickets is that they generate a substantial revenue stream. But what about free events? Even free-to-attend events can use tickets to their advantage. Why? Tickets create demand. By asking attendees to book their spots – paid …
Event websites are much more than mere information repositories. We’ll investigate how and why to set up an event website. You may think you don’t need no darn event website for your wedding or corporate get-together. You’ve got a Facebook Page, or you added the event on Eventbrite. Perhaps that’s enough. And we’ll undoubtedly discuss …
It’s not always clear how to find a venue for your event marketing initiative. We’ll take a look at when to rent out an event space, and what pitfalls you’ll need to look out for. When I was doing a lot of event marketing for a startup, the word venue took on a range of …
Event Marketing Tips: How To Find A Venue For Your Event Read More »
Event marketing strategy needs focus. Your guests will have the best experience, and you’ll reach your business goals if you’ve planned out the theme and focus. Whatever the size of your gathering. Now, I don’t mean themes like Underwater Odyssey or Galactic Rollerhockey or whatever. Though that does sort of come into play a little …
Event marketing ideas are all around you. Whether your SMB’s revenue is in the thousands or millions, you can host successful events. Or you could just have some fun with your customers. “Why does everyone I know use Mad Mimi?” A few years ago, before I’d even heard the term event marketing, I was the …
Here’s a beginner’s overview of one of the most influential and powerful marketing channels: event marketing. One thing can be universally agreed upon: everyone loves events. It’s no surprise that brands want to capitalize on the excitement that surrounds them. That is why event marketing is one of the most influential and powerful marketing channels …
There are many benefits that event management software provides, but here are the four top reasons you need it – right now! Event planners are crafty professionals who can adapt to any situation on the go. Their organization and improvising skills are unparalleled. It’s no surprise that they can juggle multiple events, clients, deadlines, and …
Once the lights go down on the event, the event planner’s work is not entirely done. These Post-Event tips show that there is more you can do to turn the recap into business growth. But before we get into the post-event tips themselves, I wanted to acknowledge that differences exist between wedding planners and those …
Post-Event Tips For Event Planners: From Reports To Referrals Read More »
