Growth

Why Time Tracking Is ImportanT For Event Planners

Why Time Tracking Is Important For Event Planners

Time tracking is a vital practice to ensure your event business can be profitable while maintaining a functional work-life balance. Event pros, and event planners, in particular, struggle with always being available to clients. And there’s still the uncertain nature of task completion, unforeseen issues, and managing last-minute changes. That’s what you signed up for, …

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Adding Virtual Wedding Planner To Your Services

Adding Virtual Wedding Planner To Your Services

Should you add “virtual wedding planner” to your range of services? You’re probably halfway there already. Wedding planners already do a lot of their work virtually. Yet, a perspective persists that branding your wedding business as “virtual” will confuse clients or devalue your gold-standard work. This article looks at how some planners use the title …

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Marketing Your Event Business At Local Markets

Marketing Your Event Business At Local Markets

Is there a space for event pros at farmers markets, flea markets, craft fairs, and other similar local markets?  We think yes. These local markets offer exposure to a new audience, networking opportunities, and inspiration. Here’s why.  The Entrepreneurial Spirit Centuries ago, in my junior school days, there was always a buzz of excitement leading …

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The Guide To Event and Wedding Hashtags For Instagram

The Guide To Event and Wedding Hashtags For Instagram

Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly?  It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …

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Diversifying Your Event Business

Diversifying Your Event Business To Increase Revenue

Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …

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Why You Need Brand Values For Your Wedding Business

Why You Need Brand Values For Your Wedding Business

Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices.  As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …

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