This page is a curated collection of business growth articles for event pros by event pros. It’s the perfect place to learn about hiring, marketing, and expanding your business.
At ThymeBase, we build event planning software, and we’ve seen thousands of event pros grow their businesses. It makes us so proud to be a small part of that process. Because while ThymeBase makes the day-to-day planning work easier, event pros have more time to focus on their business growth.
The term growth encompasses a broad range of topics, and so this collection includes articles on marketing your event business. But that’s not all. We also have articles on branding, lead generation, time management, revenue diversification, and hiring. You could say that if the article helps you grow your revenue or grow your team, you’ll find it here.
Just a note, I’ve separated out search engine optimization. While that is indeed a part of marketing your event business, I felt it deserved its own focus.
You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.
So, how do you convince prospective clients that what you’re offering is worth the price on the tag? You give them their perceived customer value. Many event businesses, especially those just starting out, have a tough time convincing prospective clients that their services are worth their prices. This results in them being underpaid and barely …
Everyone agrees that in event planning, teamwork absolutely makes the dream work. One of the surest ways for event planners to stage successful events is to have a multi-skilled and dedicated team. And when it comes to staffing your team, it is all about quality and not quantity. Hiring event staff is a challenge for …
Hiring Event Staff: Staffing Tips For Event Planners Read More »
Time tracking is a vital practice to ensure your event business can be profitable while maintaining a functional work-life balance. Event pros, and event planners, in particular, struggle with always being available to clients. And there’s still the uncertain nature of task completion, unforeseen issues, and managing last-minute changes. That’s what you signed up for, …
Why Time Tracking Is Important For Event Planners Read More »
Getting your first website online as an event business shouldn’t be a big deal. I’ll walk you through the basics here to get online fast and look professional too. Setting up your first website for your event business can be daunting if you’re like me (and most people). You’ll have big plans, big expectations, and …
Setting Up Your First Website For Your Event Business Read More »
Should you add “virtual wedding planner” to your range of services? You’re probably halfway there already. Wedding planners already do a lot of their work virtually. Yet, a perspective persists that branding your wedding business as “virtual” will confuse clients or devalue your gold-standard work. This article looks at how some planners use the title …
Is there a space for event pros at farmers markets, flea markets, craft fairs, and other similar local markets? We think yes. These local markets offer exposure to a new audience, networking opportunities, and inspiration. Here’s why. The Entrepreneurial Spirit Centuries ago, in my junior school days, there was always a buzz of excitement leading …
Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly? It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …
The Guide To Event and Wedding Hashtags For Instagram Read More »
Running an event business is risky. Diversifying your offered services can give you extra revenue and be a safety net in lean times. Revenue diversification is adding new services to your business portfolio to create new sources of income. This is done using all or part of the business’s equity, assets, production, and service capabilities. Relying on …
Diversifying Your Event Business To Increase Revenue Read More »
In the competitive event industry, defining your niche can be a key differentiator and set you up as a specialist and market leader. In the ever-changing world of events, trends come and go. But some trends remain popular to become a mainstay. There are ample opportunities to specialize in something unique. If the world is …
So much of the wedding industry revolved around online reviews. Are you doing enough to get more reviews from clients? Probably not. I’m not just cynical. I’ve spoken to hundreds of event professionals, and almost all of them dislike the process of asking clients to post online reviews. For some, it’s that it feels grubby. …
