This page is a curated collection of business growth articles for event pros by event pros. It’s the perfect place to learn about hiring, marketing, and expanding your business.
At ThymeBase, we build event planning software, and we’ve seen thousands of event pros grow their businesses. It makes us so proud to be a small part of that process. Because while ThymeBase makes the day-to-day planning work easier, event pros have more time to focus on their business growth.
The term growth encompasses a broad range of topics, and so this collection includes articles on marketing your event business. But that’s not all. We also have articles on branding, lead generation, time management, revenue diversification, and hiring. You could say that if the article helps you grow your revenue or grow your team, you’ll find it here.
Just a note, I’ve separated out search engine optimization. While that is indeed a part of marketing your event business, I felt it deserved its own focus.
You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.
Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
Branding your wedding business is so much more than a great logo and website. In fact, that’s barely scratching the surface. I’ve been doing a lot of thinking about branding recently, and it’s time to get some of my thoughts down. As someone who worked in the event industry and also directed the branding of …
Learn how to generate leads for your wedding business and discover easy marketing tips you can use right away to increase your bookings. I’ll define what a lead is, but I want to mention one minor point before we do. There’s no cold calling involved. Most of what we’ll be discussing is inbound lead generation, …
The 2021 engagement season is different from previous years. So how do you market your event business amid uncertainty, political upheaval, and change? Winter is when most engagements happen. According to Brides.com, well over 30% of all engagements occur between December and March. In fact, 28% of all engagements occur on a holiday. WeddingWire says that a massive …
Update Your Marketing For The 2021 Engagement Season Read More »
Though you don’t necessarily need a degree to become an event planner, continuing education is a must throughout your career. Over time, standards change based on updated knowledge, and it is beneficial to know the current best practices. While most continuing education focuses on marketing and leadership, here are some really useful courses that you may not …
Here are 10 ways to find event trends for 2021 – and every year after! Follow these tips, and you’re bound to discover the coolest, latest trends before they go mainstream. It’s vital to stay up-to-date as an event planner. You need to keep a pulse on the latest event trends to impress clients, create unforgettable …
It isn’t always easy to know when you’re ready to grow your event business. But let’s discuss some ideas that might make it easier to expand. Congratulations, you have a sustainable business. You have plenty of experience and fantastic recommendations. Most of your new jobs are from excellent references from previous clients. Actually, it’s like …
Do you need an event planning degree to be a fantastic planner? Well, the answer is mostly no, with a little bit of yes. I’ve asked over fifty event planners how they found their way into their career as event professionals. And yes, a few of them did pursue their dreams by getting a college …
In the event industry, when things go wrong, our first instinct is to roll up our sleeves and make it work. And with that in mind, Dre and Andy from the Solopreneur Society are back to share their tips on drumming up revenue in lean times. I’ve already mentioned Dre and Andy, and their fantastic Stimulus Plan in this …
How to Stir Up Income When The Event Industry Takes a Hit Read More »
