Marketing For Event Pros

This page is a curated collection of Marketing For Event Pros articles, tips, and advice to grow your event business.

At ThymeBase, we build event planning software, so we understand the pressures event pros face when trying to grow their business. After well, we’re event pros ourselves. That’s why we’ve collected these articles all in one place. 

The Marketing For Event Pros tag is a one-stop place for ideas around event business growth. But here at ThymeBase, we try to make sure each article is filled with practical actions you can take. 

But what is marketing for event pros? 

Well, it’s quite a lot of stuff. Marketing includes concepts like brand values, lead generation, and understanding what makes clients book, or not book, your services. 

It’s also standard small business marketing tactics like content marketing, search engine optimization, lead generation, and generating client reviews. And then there are social media articles, which include Instagram trends, TikTok tips, how to find, and use, event hashtags, and more. You’ll find articles on all of these marketing topics below. 

You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.

 

How to Build a Positive Reputation as an Event Business

How to Build a Positive Reputation as an Event Business

Building a positive business reputation is one of the core components of being a successful event planner. Revenue and competitive advantage will easily follow when your positive reputation precedes you.  How can you build a positive reputation for your event business? Follow these tips to find out. 1. Network According to research, 80% of business professionals find …

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A Social Media Content Calendar for Event Marketing

Setting Up A Social Media Content Calendar for Event Marketing

Social media is a large part of event marketing nowadays. We discuss the basics of a social media content calendar and tips to help you create a posting schedule that essentially runs itself. If you are a proactive event planner, you’re already thinking about the marketing of your upcoming events in the new year. To …

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How to Improve Your Zola Vendor Profile

How to Improve Your Zola Vendor Profile + Attract Your Ideal Clients

Sophie from Zola explains how to set up your Zola Vendor Profile to attract more clients and book more events. As an event planning professional in the wedding industry, finding ways to connect with your ideal clients is necessary for keeping your business profitable and healthy. A fantastic way to do this is by creating …

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Adding Virtual Wedding Planner To Your Services

Adding Virtual Wedding Planner To Your Services

Should you add “virtual wedding planner” to your range of services? You’re probably halfway there already. Wedding planners already do a lot of their work virtually. Yet, a perspective persists that branding your wedding business as “virtual” will confuse clients or devalue your gold-standard work. This article looks at how some planners use the title …

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Marketing Your Event Business At Local Markets

Marketing Your Event Business At Local Markets

Is there a space for event pros at farmers markets, flea markets, craft fairs, and other similar local markets?  We think yes. These local markets offer exposure to a new audience, networking opportunities, and inspiration. Here’s why.  The Entrepreneurial Spirit Centuries ago, in my junior school days, there was always a buzz of excitement leading …

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