This page is a curated collection of Marketing For Event Pros articles, tips, and advice to grow your event business.
At ThymeBase, we build event planning software, so we understand the pressures event pros face when trying to grow their business. After well, we’re event pros ourselves. That’s why we’ve collected these articles all in one place.
The Marketing For Event Pros tag is a one-stop place for ideas around event business growth. But here at ThymeBase, we try to make sure each article is filled with practical actions you can take.
But what is marketing for event pros?
Well, it’s quite a lot of stuff. Marketing includes concepts like brand values, lead generation, and understanding what makes clients book, or not book, your services.
It’s also standard small business marketing tactics like content marketing, search engine optimization, lead generation, and generating client reviews. And then there are social media articles, which include Instagram trends, TikTok tips, how to find, and use, event hashtags, and more. You’ll find articles on all of these marketing topics below.
You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.
So, how do you convince prospective clients that what you’re offering is worth the price on the tag? You give them their perceived customer value. Many event businesses, especially those just starting out, have a tough time convincing prospective clients that their services are worth their prices. This results in them being underpaid and barely …
What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …
Social Media Post Lengths: How Long Should Your Posts Really Be? Read More »
Building a positive business reputation is one of the core components of being a successful event planner. Revenue and competitive advantage will easily follow when your positive reputation precedes you. How can you build a positive reputation for your event business? Follow these tips to find out. 1. Network According to research, 80% of business professionals find …
How to Build a Positive Reputation as an Event Business Read More »
Social media is a large part of event marketing nowadays. We discuss the basics of a social media content calendar and tips to help you create a posting schedule that essentially runs itself. If you are a proactive event planner, you’re already thinking about the marketing of your upcoming events in the new year. To …
Setting Up A Social Media Content Calendar for Event Marketing Read More »
Sophie from Zola explains how to set up your Zola Vendor Profile to attract more clients and book more events. As an event planning professional in the wedding industry, finding ways to connect with your ideal clients is necessary for keeping your business profitable and healthy. A fantastic way to do this is by creating …
How to Improve Your Zola Vendor Profile + Attract Your Ideal Clients Read More »
Are you thinking about advertising your event business on social media? Well, here are some top social media ad tools out there. This is the second in a series of marketing tools for event businesses. You can read the first two articles here: Social Media Tools For Event Professionals Email Marketing Tools For Event Professionals …
The right email marketing tools can lead to a marked increase in revenue for your event business. Here are some top email tools out there. This is the second in a series of tools for event businesses. You can read the first part here: Social Media Tools For Event Professionals. In 1971, Ray Tomlinson, a computer engineer …
Social media plays an outsized role in the event industry, so here are some of our top social media tools for event professionals. We as a species currently find ourselves in the middle of a time called the Digital Age, a phrase that we often encounter, but what does it actually mean? In short, this refers …
Understanding SEO for event planners is crucial both for generating new clients and for marketing your events. But let’s start at the beginning and take it from there. This article is about the basics. Some of it will feel a little bit technical, but I’ll do my best to make even those aspects accessible and …
Getting your first website online as an event business shouldn’t be a big deal. I’ll walk you through the basics here to get online fast and look professional too. Setting up your first website for your event business can be daunting if you’re like me (and most people). You’ll have big plans, big expectations, and …
Setting Up Your First Website For Your Event Business Read More »
