This page is a curated collection of Marketing For Event Pros articles, tips, and advice to grow your event business.
At ThymeBase, we build event planning software, so we understand the pressures event pros face when trying to grow their business. After well, we’re event pros ourselves. That’s why we’ve collected these articles all in one place.
The Marketing For Event Pros tag is a one-stop place for ideas around event business growth. But here at ThymeBase, we try to make sure each article is filled with practical actions you can take.
But what is marketing for event pros?
Well, it’s quite a lot of stuff. Marketing includes concepts like brand values, lead generation, and understanding what makes clients book, or not book, your services.
It’s also standard small business marketing tactics like content marketing, search engine optimization, lead generation, and generating client reviews. And then there are social media articles, which include Instagram trends, TikTok tips, how to find, and use, event hashtags, and more. You’ll find articles on all of these marketing topics below.
You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.
Should you add “virtual wedding planner” to your range of services? You’re probably halfway there already. Wedding planners already do a lot of their work virtually. Yet, a perspective persists that branding your wedding business as “virtual” will confuse clients or devalue your gold-standard work. This article looks at how some planners use the title …
Is there a space for event pros at farmers markets, flea markets, craft fairs, and other similar local markets? We think yes. These local markets offer exposure to a new audience, networking opportunities, and inspiration. Here’s why. The Entrepreneurial Spirit Centuries ago, in my junior school days, there was always a buzz of excitement leading …
Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly? It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …
The Guide To Event and Wedding Hashtags For Instagram Read More »
In the competitive event industry, defining your niche can be a key differentiator and set you up as a specialist and market leader. In the ever-changing world of events, trends come and go. But some trends remain popular to become a mainstay. There are ample opportunities to specialize in something unique. If the world is …
So much of the wedding industry revolved around online reviews. Are you doing enough to get more reviews from clients? Probably not. I’m not just cynical. I’ve spoken to hundreds of event professionals, and almost all of them dislike the process of asking clients to post online reviews. For some, it’s that it feels grubby. …
Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
Branding your wedding business is so much more than a great logo and website. In fact, that’s barely scratching the surface. I’ve been doing a lot of thinking about branding recently, and it’s time to get some of my thoughts down. As someone who worked in the event industry and also directed the branding of …
Learn how to generate leads for your wedding business and discover easy marketing tips you can use right away to increase your bookings. I’ll define what a lead is, but I want to mention one minor point before we do. There’s no cold calling involved. Most of what we’ll be discussing is inbound lead generation, …
Have you made website updates for 2021? Look, the event industry has changed, and you need to update your website. But it doesn’t need to be a daunting, costly project. You can make these simple changes in minutes and stay on-trend and up to date. Even if clients discover your event business through WeddingWire or …
