What are the best social media post lengths for your event business social media marketing? Let’s find out! Our attention spans have decreased tremendously with the proliferation of short-form content on social media. Last year Facebook revealed that the average attention span for video content is only 2 seconds. It was also noted that this number …
Social Media Post Lengths: How Long Should Your Posts Really Be? Read More »
Social media is a large part of event marketing nowadays. We discuss the basics of a social media content calendar and tips to help you create a posting schedule that essentially runs itself. If you are a proactive event planner, you’re already thinking about the marketing of your upcoming events in the new year. To …
Setting Up A Social Media Content Calendar for Event Marketing Read More »
Are you thinking about advertising your event business on social media? Well, here are some top social media ad tools out there. This is the second in a series of marketing tools for event businesses. You can read the first two articles here: Social Media Tools For Event Professionals Email Marketing Tools For Event Professionals …
Social media plays an outsized role in the event industry, so here are some of our top social media tools for event professionals. We as a species currently find ourselves in the middle of a time called the Digital Age, a phrase that we often encounter, but what does it actually mean? In short, this refers …
New to Pinterest? Here’s a brief overview of how it works and how it could work for your event business. Pinterest has managed to turn everyone’s dream wedding board into a digitized mecca for extravagant DIYs. This incredibly visual site helps coordinators take their ideas from zero to hero and provide an endless supply of …
A Very Basic Guide To Navigating Pinterest for Event Pros Read More »
Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly? It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …
The Guide To Event and Wedding Hashtags For Instagram Read More »
2021 Wedding Trends are all about being laid back, minimalist, and informal. Goodbye, big parties, hello, intimate gatherings. I’ve just spent an hour trawling through wedding trends by decade, and while a lot has changed, and a lot more has stayed the same. Sure, dresses, cakes, and hairstyles were all a bit over-the-top in the …
2021 Wedding Trends According To Pinterest & Google Trends Read More »
Event industry hashtags are the perfect way to stay on top of trends and find new sources of inspiration. Navigating the world of Instagram gets more complicated when you introduce the concept of #hashtags. Love them or hate them, hashtags are a necessary part of any Instagram strategy. Since Instagram enables you to follow hashtags, they also …
No matter what type of event you’re hosting, there’s a big opportunity to expand your event marketing on social media. What’s that? Make your event Instagram-able. What do I mean by event marketing on social media? Well, you can encourage attendees to share your event on social media with a few Insta-worthy tricks. The more …
Event Marketing On Social Media: Make Your Event ‘Gram-able Read More »
This guide covers all the best practices for sharing and getting found on Pinterest for event planners. When it comes to social media and search engines, Pinterest is a natural fit for event professionals. Pinterest has over 300 million active users who explore the visual platform each month. And sure, while that’s only a fraction …
A Guide To Pinterest For Event Planners: Strategy & Best Practices Read More »
