Virtual Events

This page is a curated collection of virtual events articles for event pros by event pros. It’s the place to learn about virtual event tech and how to manage the audience engagement challenges of digital conferences.

At ThymeBase, we build event planning software, and we’ve seen hundreds of online events planned and even hosted many ourselves. So we know that virtual doesn’t mean it’s any easier to plan. There may be less work on the decor side, but there’s plenty to do in other areas. You’ll need to market the virtual event differently, keep attendees engaged in the live chats, and teach vendors how to use the digital tools. But at heart, a successful event is the same, whether online, in-person or a hybrid. It’s about a memorable, rewarding guest experience.

The biggest challenge in virtual events is holding attendees’ attention. Do guests feel like they’re a part of the experience? Or does the vibe leave them as engaged as a boring Zoom meeting? And how do you help sponsors get their money’s worth from a digital booth?

A top-notch virtual event leaves the audience feeling like they attended something special. And when attendees close their laptops, they should be glad they showed up and look forward to your next online gathering.

This collection of articles is a mix of interviews, tips, and practical advice on running successful virtual events. 

My top 5 virtual event articles:

You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.

How To Effectively Use Live Chat in Your Virtual Events

How To Effectively Use Live Chat in Your Virtual Events

The live chat is now the bedrock of any livestreamed event. Whether it’s a corporate event, party, or even a church conference, the live discussion area is an important engagement tool.  At multiple points during the event, the host will encourage attendees to post comments in the live chat and will often respond to those …

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Adding Virtual Wedding Planner To Your Services

Adding Virtual Wedding Planner To Your Services

Should you add “virtual wedding planner” to your range of services? You’re probably halfway there already. Wedding planners already do a lot of their work virtually. Yet, a perspective persists that branding your wedding business as “virtual” will confuse clients or devalue your gold-standard work. This article looks at how some planners use the title …

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How To Make Your Virtual Events More Experiential

How To Make Your Virtual Events More Experiential

Want ideas to make your virtual events more experiential even as live events make a comeback? Here’s how. Experiential marketing, simply defined, is the creation of live brand experiences where consumers can “…live, breathe and feel the brand through interactive sensory connections and activities.” Live events are the core of experiential marketing and determinants of consumers’ …

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Virtual Event Template

Virtual Event Template For An Online Conference

This virtual event template will help you plan an engaging virtual event, even if you’re new to the digital conference space.  By now, everyone’s heard of virtual events, new normals, and similar phrases. A new vocabulary has entered our lexicon, and, well, whatever your feeling about live events, digital events are going to stick around. …

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From Event Planner to Event Producer

From Event Planner to Event Producer: A Virtual Event Revolution

What is an event producer? Well, there’s no doubt that event planners are used to wearing many hats and going with the flow. It seems like change is the only constant in this industry. Even so, the changes that the whole world has experienced in one short year can seem overwhelming for even the savviest, …

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Virtual Event Sponsorship Is Risky

Virtual Event Sponsorship Is Risky. Here’s What Organizers Can Do About It.

Virtual event sponsorship comes with some challenges for both the event organizers and the sponsors. The solution begins with admitting the issues inherent in the medium. I’ve worked in events since the dawn of the century. While still in college, I supervised the front-of-house of one of Boston’s busiest venues. I watched first hand the …

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