The Psychology of Color

The Psychology of Color [Infographic]

The psychology of color plays a significant role in event design, client requests, and attendee experience. So we made a visual reference for you.

As an event professional, understanding the client’s vision is one of the first steps in executing a memorable event. 

Event Planner Jenna Philips explains, “I’m expecting a client to show up to our first event planning meeting with a general idea of how they want their event to go. How do they want it to look and feel? How do they want their guests to feel when they arrive?”

Often, clients will say they want their event, menu, or even their photographs to feel warm, tranquil, or sophisticated. Understanding the psychology of color will help you interpret their words and present clients with mood boards, event designs, and proposals that resonate. 

See, even when it comes to event professional software, psychology matters.

What Is The Psychology of Color?

The psychology of color is simply the meaning of colors and how they affect us, our clients, and their event attendees.

Researchers have found that the emotional responses that colors trigger remain consistent. Between 62% and 90% of first impressions are based on color alone. While 93% of customers take visual appearance into account when making a purchasing decision.

85% of people have named color as their main reason for purchasing a particular product. Color also increases brand recognition by 80%, which is directly linked to consumer confidence. 

The Psychology of Color Infographic Part 1
The Psychology of Color Infographic Part 2
The Psychology of Color Infographic Part 3

Warm Colors

Red

Positive emotions:

  • Passion
  • Love 
  • Heat 
  • Desire
  • Power
  • Strength
  • Ambition 

Negative emotions:

  • Anger
  • Irritable
  • Danger
  • War
  • Wrath 

Pink 

Positive emotions:

  • Happy
  • Feminine
  • Compassion
  • Healthy
  • Playful
  • Sweet
  • Femininity

Negative emotions:

  • Weak 
  • Immature 

Yellow 

Positive emotions:

  • Energetic
  • Warm
  • Sunny
  • Intellect
  • Perky
  • Happy
  • Joy
  • Bright 

Negative emotions:

  • Irresponsible
  • Unstable. 

Gold 

Positive emotions:

  • Wisdom
  • Wealth
  • Riches
  • Traditional
  • Valuable
  • Prosperity 

Negative emotions:

  • Greed
  • Daydreaming
  • Egotistical
  • Self-righteous 

Orange 

Positive emotions:

  • Confidence
  • Courage
  • Success 
  • Friendliness 

Negative emotions:

  • Sluggishness
  • Ignorance

Neutral colors 

Tan/ Beige 

Positive emotions:

  • Dependable
  • Flexible
  • Crisp
  • Conservative 

Negative emotions:

  • Dull
  • Conservative
  • Unimaginative
  • Boring 

Brown 

Positive emotions:

  • Longevity
  • Conservative
  • Friendly
  • Earthy
  • Masculine

Negative emotions:

  • Dogmatic
  • Conservative 

Gray 

Positive emotions:

  • Reliability
  • Solid
  • Intelligence
  • Security 

Negative emotions:

  • Gloomy
  • Conservative
  • Sad 

Black 

Positive emotions:

  • Formality
  • Protection
  • Classy
  • Dramatic
  • Elegance 

Negative emotions:

  • Evil
  • Mystery
  • Death 

White 

Positive emotions:

  • Purity
  • Goodness
  • Innocence
  • Clean
  • Fresh
  • Easy 

Negative emotions:

  • Distant
  • Clinical
  • Cold 

Cool Colors 

Silver 

Positive emotions:

  • Sleek
  • High-tech
  • Glamorous
  • Graceful
  • Dreamer 

Negative emotions:

  • Insincere
  • A dreamer

Turquoise 

Positive emotions:

  • Healing
  • Spiritual
  • Sophisticated
  • Protection 

Negative emotions:

  • Envy 

Green 

Positive emotions:

  • Healing
  • Freshness
  • Fertility
  • Money
  • Growth 

Negative emotions:

  • Guilt
  • Envy
  • Jealousy

Blue 

Positive emotions:

  • Love
  • Loyalty
  • Tranquility
  • Trust
  • Intelligence
  • Security

Negative emotions:

  • Masculinity
  • Fear
  • Coldness

Purple 

Positive emotions:

  • Nobility
  • Luxury
  • Ambition
  • Royalty
  • Luxury

Negative emotions:

  • Moodiness
  • Mystery