Event industry hashtags are the perfect way to stay on top of trends and find new sources of inspiration.
Navigating the world of Instagram gets more complicated when you introduce the concept of #hashtags. Love them or hate them, hashtags are a necessary part of any Instagram strategy.
Since Instagram enables you to follow hashtags, they also serve as an incredible source of inspiration. By following the right hashtags, you can curate your feed to keep tabs on trends and leverage hashtags to discover accounts you may never come across. Plus, the event industry is so vast, there are plenty of hashtags to go around!
What to Look for When Searching Event Industry Hashtags
It’s vital to note that not all hashtags are created equal. Simply searching #event or #wedding isn’t going to cut it. Why? The problem is that some hashtags are overused, and this oversaturated feed is flooded with low-quality posts, some hardly even related to the topic.
When you search for event industry hashtags, Instagram displays how many posts contain the hashtag. To find the best ones, try to target those with consistent activity but not millions of posts. Generally speaking, aim for those in the range of 10,000 – 1M. These hashtags are niche or popular enough to stay on topic. Still, there is enough competition that the best, quality content will rise to the top.
There is no right or wrong in finding new hashtags. That’s the beauty of it! After some trial and error, you’ll end up with your perfect, curated list of hashtags that work for you and your event planning goals.
Event Industry Hashtags to Follow for Instant Event Trends & Inspiration
Here are some top hashtags that every event planner should follow. Keep an eye on these to find some real inspiration and discover new trends.
The event planning niche you’ve carved out for yourself will add more hashtags you should follow. For example, if you follow a bohemian style, browse hashtags containing keywords like #bohowedding or #bohobabyshower. Or if you’re curious to find some specific inspiration, simply search things like #tablescape!
Ways to Discover New Hashtags
If you’re curious to find some new, unique hashtags, there are many strategies to do so. For starters, keep an eye on your competition or accounts you aspire to be. What hashtags are they using regularly? Next, be sure to monitor your followers – and prospective clients – and research what hashtags they are following. For example, if they are liking posts using #partyballoons, maybe you should check out balloon trends!
Another thing to consider when looking for new hashtags is noting pop culture and trends. See what hashtags celebrities, influencers, and magazines are using to see if somehow these trends create spinoffs worth monitoring.
If you want to go the extra mile, do some free keyword research via Google. Browse Google’s Keyword Finder or use Google Trends to see what people are actively searching for online. If people are Googling specific terms, it’s safe to say they’re browsing the same ideas on Instagram. These can translate into hashtag ideas!
Event Industry Hashtags Are Infinitely Useful
Instagram is an infinite source of inspiration and hashtags are an incredible tool to connect with new accounts, discover cutting-edge trends, and engage with like-minded posts. If you’re an event professional, what hashtags do you follow? Tell us so we can add them to the list!
Amanda Larson, CED, is a Certified Event Designer, marketer, and content creator. With a degree in journalism and special events management, Amanda has worked in marketing and events for international startups and Fortune500 companies. She specializes in digital branding, copywriting, and graphic design freelancing for clients globally.
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