Latest Posts

10 Must-Know Wedding Terms for Event Planners

September 11, 2020 1:51 pm | by:

The wedding industry has a language all of its own. Here are ten wedding terms to become familiar with before the big day. “Here comes the bride” are magical words to any wedding attendee, but they can be a nightmare for event... view post

Travel Problems And Event Planning

September 10, 2020 1:42 pm | by:

Travel problems, like delays, slow customs, and missed connections, are a fact of life. When planning an event that includes air travel, here are some things to watch out for. Why Do Things Go So Wrong with Layovers? I think... view post

Thoughts On How To Grow Your Event Business

September 7, 2020 8:03 pm | by:

It isn’t always easy to know when you’re ready to grow your event business. But let’s discuss some ideas that might make it easier to expand. Congratulations, you have a sustainable business. You have plenty of experience and fantastic recommendations.... view post

18 Event Planning Acronyms You Need To Memorize

September 3, 2020 7:20 pm | by:

With infinite acronyms floating around the event industry, here are the event planning acronyms you need to know. Step up your game by memorizing these 18! It’s 2020, and to be honest, there are more acronyms than any one person can keep... view post

Do You Need An Event Planning Degree?

August 28, 2020 5:10 pm | by:

Do you need an event planning degree to be a fantastic planner? Well, the answer is mostly no, with a little bit of yes.  I’ve asked over fifty event planners how they found their way into their career as event... view post

3 Tips to Make Your Event Child-Friendly

August 23, 2020 12:53 pm | by:

It takes a little thoughtfulness to make your event child-friendly, but the payoff is worth it. The end result is a more inclusive event, and more smiles. Let me be clear.  This is not about how to plan an event... view post

10 Trade Show Terms Event Planners Should Know

August 19, 2020 7:53 pm | by:

Whether you’re planning an entire trade show or just helping one exhibitor, it’s essential to know these common – but unique – trade show terms. Trade shows are a massive pillar of the event planning industry. These large conventions are... view post

Planning An Event For Seniors

August 16, 2020 2:39 pm | by:

Planning an event for seniors requires some thoughtfulness to elevate the event from nice to exceptional. So let’s look at what to consider when planning for an older crowd. My parents are in their 70’s. They have a very active... view post

6 Tips For Planning A Green Event

August 10, 2020 2:28 pm | by:

What does it take to plan a sustainable event? Well, let’s look at what planning a green event means, and how you can save money and the environment at the same time. Green. Sustainable. Environmentally friendly. While each has its... view post

Tips for Planning a Wedding Abroad

July 28, 2020 4:23 pm | by:

Planning a wedding abroad doesn’t have to be a scary experience. Of course, a local event planner will help, but there are a few other things you can do to make your wedding a success. I asked Judith, an American... view post

Why You Should Host Your Event At A Hotel

July 27, 2020 12:27 pm | by:

Events, like people, come in all different shapes and sizes.  From intimate weddings to corporate events, they all have their differences and similarities. There are many types of venues to choose from, and of course, everyone has their favorite, but... view post

5 Questions to Ask on a Venue Walkthrough

July 15, 2020 7:21 pm | by:

A venue walkthrough is an integral part of the event planning process. And a source of opportunity too. Sometimes referred to as a site visit, the venue walkthrough serves as a central component of the Event Planner’s deliverables. In this... view post

Why You Need To Hire A Wedding Planner

July 14, 2020 11:16 am | by:

Planning a wedding is no small task, a task which involves the coordination of a million different moving parts. From caterers to florists to finding the right officiant and the right dress, it can be daunting. I recently interviewed MaKenna,... view post

Planning Events On A Mobile Device

July 2, 2020 9:18 pm | by:

Planning events on a mobile device should be easy. We’re two decades into the 21st century, and much of our life is on our smartphones. So, what does event planning look like when you step away from your laptop? There... view post

Meet Evie – A Virtual Wedding Assistant

July 2, 2020 10:48 am | by:

Did you know there was a virtual wedding assistant? I didn’t until I spoke to Chanda Wirtz, the editor of Every Pretty Detail Magazine.  Chanda was exploring ThymeBase’s event planning software when she realized that some things were missing. So she wrote... view post

Event Planning Across Cultures And Traditions

June 30, 2020 6:38 pm | by:

Event planning across cultures and traditions is a skill and an artistic calling. I spoke to Jean Rivers of Blue Llama Events in Indianapolis about how she plans events that fuse multiple cultures. Blue Llama Events was featured in Condé Nast’s... view post

What Are The Limits of Event Software?

June 28, 2020 5:43 pm | by:

You know the saying about hammers and nails? Well, we don’t think like that. We know the limits of event software. And that’s actually a good thing. Way back in 2011, the famous venture capitalist Marc Andreessen wrote in the Wall... view post

How to Market Your Event

June 24, 2020 6:34 pm | by:

There are endless ways to market your event. Some marketing methods are quick, one-off tasks while others demand weeks of frequent attention. However, a strong event marketing strategy has a mix of both. But before we dive into event marketing ideas, there... view post

How To Save Money When Planning A Wedding

June 24, 2020 1:58 pm | by:

Want to know how to save money when planning a wedding? Well, today, we’re sharing a guest post from Sam, over at Mathews Weddings & Events. Today’s guest post is from Sam, a wedding coordinator turned educator teaching brides how... view post

Why Use Event Planning Software?

June 22, 2020 8:56 pm | by:

Ever wonder why you should even use event planning software? Isn’t a pen and paper or Excel enough? Well, no. Here’s why. Whether you use event planning software ultimately depends on you and your workflow. But there’s a little more... view post

What Is Event Software?

June 15, 2020 9:29 pm | by:

It isn’t easy to define what is event software, precisely. And that’s because the term itself has been applied to a broad, and quite varied number of tools. Over this article, we’ll unpack all the types of software used in the event... view post

How To Measure Event Marketing Success

June 13, 2020 11:11 am | by:

If you don’t measure event marketing success, did your event even really happen? Well, yes, but you won’t know if it was worth it.  And that’s the crux of the whole thing. You can’t afford to blow money or your... view post

Why You Need An Event Marketing Sales Plan

June 10, 2020 8:09 pm | by:

An event marketing sales plan is the difference between an event that rocks and one that fizzles out unprofitably. It’s merely a matter of thinking through your event goals and plotting out the touchpoints to completion. I’m not talking about... view post

Selling Tickets To Your Event

June 9, 2020 7:46 pm | by:

Ticket sales are a crucial aspect of any event – paid or free. The most obvious benefit of selling tickets is that they generate a substantial revenue stream. But what about free events? Even free-to-attend events can use tickets to... view post

Why You Need An Event Website

June 8, 2020 8:06 pm | by:

Event websites are much more than mere information repositories. We’ll investigate how and why to set up an event website.  You may think you don’t need no darn event website for your wedding or corporate get-together. You’ve got a Facebook... view post

Why Focus Is The Best Event Marketing Strategy

June 5, 2020 8:38 pm | by:

Event marketing strategy needs focus. Your guests will have the best experience, and you’ll reach your business goals if you’ve planned out the theme and focus. Whatever the size of your gathering. Now, I don’t mean themes like Underwater Odyssey... view post

Event Marketing Ideas For Small Business

June 4, 2020 1:00 pm | by:

Event marketing ideas are all around you. Whether your SMB’s revenue is in the thousands or millions, you can host successful events. Or you could just have some fun with your customers.  “Why does everyone I know use Mad Mimi?”... view post

What Is Event Marketing?

June 3, 2020 5:40 pm | by:

Here’s a beginner’s overview of one of the most influential and powerful marketing channels: event marketing. One thing can be universally agreed upon: everyone loves events. It’s no surprise that brands want to capitalize on the excitement that surrounds them.... view post

Managing Kids’ Schedules As An Event Planner

June 1, 2020 3:32 pm | by:

Many event planners work from home offices, which means they’re the parent managing pick-up and drop-off. I asked an expert to share her tips on managing kids’ schedules and a job that often has no boundaries between work and home-life.... view post

Why You Need Event Management Software

May 29, 2020 6:59 pm | by:

There are many benefits that event management software provides, but here are the four top reasons you need it – right now! Event planners are crafty professionals who can adapt to any situation on the go. Their organization and improvising... view post

Logistics And Creative Freedom In Event Design

May 22, 2020 9:34 am | by:

Creative freedom in event design is critical in elevating an event from a party into an experience. But creativity can’t work without top-notch operations and logistics. I spoke to Jimmy and Brandis of Eight One Events about how a partnership... view post

Creative Blog Tips for Event Planners

May 19, 2020 7:29 pm | by:

These creative blog tips for event planners will help you write better content, create engaging posts, and capture more leads. Blogging is an essential component of any modern business, but that doesn’t make it easy to accomplish. Brainstorming great ideas... view post

10 Day-Of Coordination Tips From A Wedding Planner

May 18, 2020 10:03 pm | by:

Day-Of Coordination is an art form. But it’s also a stressful role that many wedding planners take on for their clients. I asked an accomplished London-based wedding planner to share her top day-of coordination tips. Meet Giada Prini, London Wedding... view post

A Movie Producer On The Planning Process

May 14, 2020 9:38 pm | by:

A couple of months ago, I was able to interview an amazing South African Independent Film Producer with over 28 Award-Winning films to her name. Helena Spring produces movies under extreme pressure and immutable deadlines. Beginning to sound familiar? We... view post

Life As An Events Management Student

May 11, 2020 3:47 pm | by:

Here at ThymeBase, we often interview event professionals at the pinnacle of their craft. Our event planning software is inspired and motivated by their dedication. But what about those just starting out on their event industry careers? Well, we’re equally... view post

An Introduction to Event Design & the Event Canvas

May 5, 2020 7:24 pm | by:

This introduction to event design will give you the foundation and strategy you need to create successful, unforgettable events. When you think about planning an event, most think about the process. They consider the endless organization of details, contractors, venues,... view post

The 2020 Guide To Event Planning Associations

April 29, 2020 10:04 am | by:

We’ve compiled an up-to-date comprehensive guide to Event Planning Associations, including their fees, social media sites, and descriptions. But why should you join a professional event planning association? What are the membership benefits and opportunities? And indeed, how much does... view post

4 Steps To Great On-Page SEO for Event Planners

April 26, 2020 11:18 am | by:

Apart from referrals, a Google search is often the first step a potential client takes. Understanding the basics of On-page SEO for event planners will help your business stand out and rank higher in search results.  Like many creative geniuses,... view post

Work From Home Tips From A Wedding Planner

April 8, 2020 8:06 am | by:

Wedding planners and many other event professionals often work from home offices. And of course, because we create event software for planners, I reached out to Giada Prini of Enchanting Weddings & Events and asked if I could share her tips on... view post

Google Analytics for Event Planners

April 5, 2020 1:27 pm | by:

There are marketing questions event planners should be asking. There Are Answers in Google Analytics for Event Planners. Answers to questions like: Do you know where your website traffic even comes from? Are those event listings sites like sending clients... view post

Social Distancing for Event Planners

April 4, 2020 10:41 am | by:

This year is testing event planners more than ever before. With COVID-19 on its way to world domination, social distancing is being enforced on a global scale.   As people stay home, events are suffering, and event coordinators are feeling the... view post

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