Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
Branding your wedding business is so much more than a great logo and website. In fact, that’s barely scratching the surface. I’ve been doing a lot of thinking about branding recently, and it’s time to get some of my thoughts down. As someone who worked in the event industry and also directed the branding of …
Learn how to generate leads for your wedding business and discover easy marketing tips you can use right away to increase your bookings. I’ll define what a lead is, but I want to mention one minor point before we do. There’s no cold calling involved. Most of what we’ll be discussing is inbound lead generation, …
Have you made website updates for 2021? Look, the event industry has changed, and you need to update your website. But it doesn’t need to be a daunting, costly project. You can make these simple changes in minutes and stay on-trend and up to date. Even if clients discover your event business through WeddingWire or …
The joys of marriage and a life as a couple is reflected in wedding traditions across all cultures and continents. With travel restrictions still in place for much of the world due to the pandemic, the closest most of us are getting to an international vacation is watching travel shows on Netflix or nostalgically clicking …
We’ve all heard of pop-up stores or product launches, but pop-up weddings? Yes, it’s a trend we’ll be seeing in 2021 and beyond. With Valentine’s Day just a few days ago, love is in the air in a big way. Especially for couples that are looking forward to walking down the aisle and exchanging their …
Pop-Up Weddings: A Sweet Solution for Couples who Can’t Wait to Tie the Knot Read More »
The shift to digital that many event planners had to undertake accelerated a revolution that experts call “Events 4.0.” In the early months of a new year, it’s easy to get swept up in anticipation of what the coming months will bring. However, after getting through last year, which was difficult for everyone but hit …
Events 4.0. A Digital Revolution In The Event Industry Read More »
The Lunar New Year is celebrated by more than 20% of the world. Maybe it can inspire some wedding planning ideas for you and your couples. In the western world, it can be pretty easy to come up with a long list of holidays that most people look forward to all year. Whether it’s Christmas …
Five Tips for Planning a Luminous Lunar New Year Wedding Read More »
Here’s how to calculate how much alcohol per person at your event so you can stay on budget without skimping on a good time. People like to drink at parties. That is a fact. But it can get expensive if you order too much booze or provide the wrong type of alcohol. Alternately, it can …
