In the competitive event industry, defining your niche can be a key differentiator and set you up as a specialist and market leader. In the ever-changing world of events, trends come and go. But some trends remain popular to become a mainstay. There are ample opportunities to specialize in something unique. If the world is …
So much of the wedding industry revolved around online reviews. Are you doing enough to get more reviews from clients? Probably not. I’m not just cynical. I’ve spoken to hundreds of event professionals, and almost all of them dislike the process of asking clients to post online reviews. For some, it’s that it feels grubby. …
Whether you have done it at some point in your life or know of someone who has, the experience of working as a server in the catering industry teaches you a lot about people. And how to deal with them. A server’s job includes a heavy workload, long hours, an upbeat demeanor, and not allowing …
On The Frontline Of Events: The Experience of a Server Read More »
Event planning is one of the most stressful jobs. Still, anyone who’s ever attempted to plan and execute the perfect event has experienced event-related stress. Stress comes in many shapes and forms, ranging from long-term or low-grade to acute stress, with each version feeling even worse than the previous. Stress is so detrimental to one’s …
10 Effective Ways of Dealing with Event-Related Stress Read More »
Here are some tax deductions for event pros, so you can make sure your tax preparer is totally on point. Taxes are part of the social contract. We work hard for every penny, but we also benefit from the things around us. And taxes, well, they help fund a lot of the things we take …
Knowing the meaning behind wedding flowers allows you to add subtle personal touches to any wedding. Here’s how to make sure your wedding flowers truly represent your clients. Did you know that every flower has a specific meaning and significance? You probably already associate red roses with love thanks to Valentine’s day, but when it …
Floriography And The Meaning Behind Wedding Flowers Read More »
Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
Branding your wedding business is so much more than a great logo and website. In fact, that’s barely scratching the surface. I’ve been doing a lot of thinking about branding recently, and it’s time to get some of my thoughts down. As someone who worked in the event industry and also directed the branding of …
Learn how to generate leads for your wedding business and discover easy marketing tips you can use right away to increase your bookings. I’ll define what a lead is, but I want to mention one minor point before we do. There’s no cold calling involved. Most of what we’ll be discussing is inbound lead generation, …
