Event Planning Tips

Here at ThymeBase, we love sharing event planning tips straight from industry experts and other people who know exactly what they’re talking about.

Email marketing for event planners

Email Marketing for Event Professionals: 3 Minutes to an Awesome Email Newsletter

Email marketing is a chore. Trust me, I’m an expert. I’ve been working with email newsletters since around 2008 and seen, quite literally, millions of ’em. I’ve analyzed tens of thousands of subject lines, and hundreds of thousands of clicks. I could write a book on email marketing. In fact, I once did. Okay, it …

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Client Indecision and How Event Planners Can Work Through It

Client Indecision and How Event Planners Can Work Through It

Client indecision cuts into event planning margins. But what is driving the indecision? And what the hecking heck can you do about it? I asked thirty event planners what the hardest part of planning events was. After tallying up over 200 issues that plague their – and your- work life, 21%, a fifth, were attributable …

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Event Planning Software Disobedience

Event Planning Software Disobedience: 4 Rules We’re Breaking

Event planning software should serve event planners. But I believe there is a cold aloofness, an inauthenticity, to the available options. When we first started designing ThymeBase, I took a look at the other guys and didn’t like what I saw. Event planners are doers, go-getters. Planners are pull-it-off-no-matter-what geniuses who eat constraints for breakfast. …

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