Dean Levitt

Raised on a farm in South Africa, Dean moved to the United States to pursue a career in music, eventually finding his way to the tech world. What began as a booking tool for musicians became an email marketing tool that grew to over 200,000 users and an exit to GoDaddy. While growing his previous company, Mad Mimi, Dean realized he had a passion for helping small businesses grow online. Dean is a mentor at 500 Startups, a co-founder of ThymeBase Event Planning Software, and an avid surfer. Dean's love of events began in college when he worked as a musician at weddings and other events, and led the front-of-house team for one of Boston's busiest venues.

Events 4.0: The Digital Future Of The Event Industry

Events 4.0: The Digital Future Of The Event Industry

Events 4.0 refers to the event industry’s digital maturity and how many technological event-industry tools available might work together in the future.  I first learned the term from an academic paper written by Ryan, W. Gerard & Fenton, Alex & Ahmed, Wasim & Scarf, Phillip. (2020). The article is called Recognizing events 4.0: the digital maturity …

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Everything You Need To Know About A Wedding Day Timeline

Everything You Need To Know About A Wedding Day Timeline

The wedding day timeline is a little bit magical. It’s a simple document that minimizes stress and keeps everyone involved on-track. And considering how elaborate even the simplest of weddings can be, the wedding day timeline is what holds everything together.  Whether you’re a wedding planner, an event pro, or a to-be-wed, I’m confident you’ll …

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2021 Engagement Season

Update Your Marketing For The 2021 Engagement Season

The 2021 engagement season is different from previous years. So how do you market your event business amid uncertainty, political upheaval, and change? Winter is when most engagements happen. According to Brides.com, well over 30% of all engagements occur between December and March. In fact, 28% of all engagements occur on a holiday. WeddingWire says that a massive …

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Dogfooding: How We Use Our Own Event Planning Software

How The ThymeBase Team Uses Our Own Event Planning Software

Event planning software isn’t clearly defined. Depending on who you ask, what you type into Google, and your personal semantical preferences, it could mean any type of event software out there.  As I showed previously in The Big Guide To Event Software And How To Use It, the term could refer to attendee management tools, CRMs, floorplans, …

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Take Downtime Before 2021

Why Event Pros Should Take Downtime Before 2021

Hey, event pros, 2021 is just around the corner, and you’re probably as excited as I am about a fresh start. But before the year ends and a fresh start begins, embrace the downtime. According to the Harvard Business Review, “downtime can dramatically improve mental and physical health and our personal relationships.” Event professionals are prone …

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Virtual Event Template

Virtual Event Template For An Online Conference

This virtual event template will help you plan an engaging virtual event, even if you’re new to the digital conference space.  By now, everyone’s heard of virtual events, new normals, and similar phrases. A new vocabulary has entered our lexicon, and, well, whatever your feeling about live events, digital events are going to stick around. …

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