Hey, event pros, 2021 is just around the corner, and you’re probably as excited as I am about a fresh start. But before the year ends and a fresh start begins, embrace the downtime. According to the Harvard Business Review, “downtime can dramatically improve mental and physical health and our personal relationships.” Event professionals are prone …
Naming your event planning business is something you have near-absolute control over. So it’s worth making sure you get it right. There are several things to consider when choosing your event planning business name, and we’ll go through them here. Sure, there are legal and design considerations. There are also web domain issues like is …
The first year as a wedding planner might be the most stressful. But you can survive it with a healthy dose of grit. If there’s one American city known for its tough, blue-collar, hard-working people, it’s got to be Tacoma, Washington. Dubbed the “City of Destiny,” the urban port city is famous for its hardscrabble …
It Takes Grit To Survive Your First Year As A Wedding Planner Read More »
Tons of love and effort goes into creating the right website for your event business. But what, practically speaking, makes a website effective? The website for your event business is your personal brand on display, more so than is possible on a listing site like the Knot or TheBash. Your website is your space to …
A Practical Guide To An Effective Website For Your Event Business Read More »
A virtual assistant can make a difference to your event planning business. But how do you know when the right time to hire one is? I talked to a highly-experienced event planner about how she finds, trains, and managers virtual assistants. Meet Jac Bowie Jac is the owner of Darling Don’t Panic, a wedding planning and …
Is It Time To Hire A Virtual Assistant For Your Event Planning Business? Read More »
When is the right time to start your wedding planning business? How do you know when you’re ready to expand? And how do you manage a team of event planners while staying true to your vision? For some, their business is a creative endeavor. For others, event planning is an organizational challenge. But it’s also …
How to Know When Your Wedding Planning Business is Ready to Grow Read More »
There are marketing questions event planners should be asking. There are answers in Google Analytics for Event Planners. Answers to questions like: Do you know where your website traffic even comes from? Are those event listings sites like sending clients your way? Is your website “working,” whatever that means? This is an article about Google …
Who needs email tips from an event planning software guy? Event planners do. Event communication happens via email. Phone calls are nearly extinct, and you can’t express a vision through text messages. Whether we’re talking wedding planners or corporate event experts, email is where it’s at. But ho-lee-crap some people don’t have any email skills …
Email Tips For Event Planners: How to Rock Email Communication with Clients & Vendors Read More »
Bookkeeping is tiresome. Taxes are worse than annoying, they’re excruciating. But my father always said that the only thing worse than paying taxes is not paying taxes. I mean, I get it. But it sucks. I was chatting recently to an exceptional makeup artist named Kate, who does weddings around the Finger Lakes area. I …
Your Event Planning Business and Bookkeeping: Tips From a Finance Pro Read More »
