Event Planning 101

This page is a curated collection of Event Planning 101 articles, interviews, and advice. 

At ThymeBase, we build event planning software and talk to event pros every day. We’ve learned a lot in these discussions with hundreds of event planners, and we collect the best ideas here under this tag. 

You’re here because you’re interested in growth – the growth of your event planning business and your skillset. And hopefully also some personal growth. You want to be a good event planner.

Jenna Phillips, Director of Private Events at 16 on Center, says, “A good planner is someone who can be creative when working with hurdles. In every situation, you need to be able to make things work with what you’ve got. At every event, there are last-minute changes or something that you thought might work aesthetically, just doesn’t. You need to be able to pivot at a moments’ notice.”

“Being an event planner is about having the confidence to roll up your sleeves and take care of things.”

So, where does this confidence come from? And the creativity? 

Mostly, it’s within you. You’re likely an event planner because you’re good at getting stuff done. Because you love bringing people together to craft memorable events. But confidence also comes from being prepared. And that’s where this blog (and this tag in particular) come in. 

Here, in the Event Planning 101 section, you’ll learn how to manage client expectations and how to find a mentor. You’ll find advice on hiring event staff, choosing color schemes, what goes into great day-of-event timelines. And you’ll learn what goes into the ultimate event survival kit.

And if you’re really just starting out, we’ve even collected lists of standard terms every planner should know. There are just tons of articles here that will help you build confidence as a new planner.

You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.

Event Planning 101: Client Expectations At The First Event Planning Meeting

Event Planning 101: Client Expectations At The First Event Planning Meeting

In our event planning 101 series of videos, Jenna Phillips shares her event planning experience. Today, she talks about the first event planning meeting. Below each video is the full transcript. About Jenna Jenna Phillips is our in-house hero, the Chief Event Planner at ThymeBase Event Planning Software, and all-round event expert. But she’s also …

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The 2020 Guide To Event Planning Associations

The 2020 Guide To Event Planning Associations

We’ve compiled an up-to-date comprehensive guide to Event Planning Associations, including their fees, social media sites, and descriptions. But why should you join a professional event planning association? What are the membership benefits and opportunities? And indeed, how much does membership cost? Well, read on, and we’ll go over it all.  Why Should Event Planners …

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How to Plan an Event When You're Not an Event Planner

How to Plan an Event When You’re Not an Event Planner

Were you asked to plan an event but don’t know the first thing about event planning? Don’t worry; these basics will get you through it! Event planners are creative, detail-oriented, flexible, organized, and prepared for anything – but what if you’re none of those characteristics? If you were tasked with planning an event but lack …

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Book More Events: How A Top Event Planner Selects Vendors

Book More Events: How A Top Event Planner Selects Vendors

Whether you’re an event planner choosing vendors, a client who wants the best photographer, or a vendor, looking to book more events, this article describes how a top wedding planner manages the process. Ever wondered what event planners expect from vendors before they book them? Or what information the client shares that guides the planner in finding …

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