Marketing a destination event business offers interesting challenges and exciting opportunities. And you don’t need to be a marketing guru to implement the strategies. My mother ran a destination business for many years, helping people experience the unique cultures and wildlife of Southern Africa (where I grew up). I saw first-hand what worked and what …
Events 4.0 refers to the event industry’s digital maturity and how many technological event-industry tools available might work together in the future. I first learned the term from an academic paper written by Ryan, W. Gerard & Fenton, Alex & Ahmed, Wasim & Scarf, Phillip. (2020). The article is called Recognizing events 4.0: the digital maturity …
Events 4.0: The Digital Future Of The Event Industry Read More »
Anxiety seems like the biggest buzzword lately, and it’s not hard to see why. 2020, which is thankfully over, saw so many historic, world-changing events, both good and bad, that even people who hadn’t really struggled with their stress levels before found themselves craving more peace and calm. For some people, though, anxiety is more …
Five Ways a Wedding Planner Can Support Brides with Anxiety Read More »
The wedding day timeline is a little bit magical. It’s a simple document that minimizes stress and keeps everyone involved on-track. And considering how elaborate even the simplest of weddings can be, the wedding day timeline is what holds everything together. Whether you’re a wedding planner, an event pro, or a to-be-wed, I’m confident you’ll …
Everything You Need To Know About A Wedding Day Timeline Read More »
2021 Wedding Trends are all about being laid back, minimalist, and informal. Goodbye, big parties, hello, intimate gatherings. I’ve just spent an hour trawling through wedding trends by decade, and while a lot has changed, and a lot more has stayed the same. Sure, dresses, cakes, and hairstyles were all a bit over-the-top in the …
2021 Wedding Trends According To Pinterest & Google Trends Read More »
As January 2021 starts with a bang, I thought it might be fun to look back at what we created in 2020 and look forward to what we’re building in the year ahead. At ThymeBase, we build event planning software. We’re not entirely like others out there; we have a vision that we believe is entirely …
2021: One Year In Event Software And What’s Next Read More »
Google Search Console is a fantastic place to learn about how your website performs on search engines. If your website is an integral step in your sales process, then I’ve got some interesting things to share with you. What is Google Search Console? Before we discuss what the search console is, it’s best to take a …
The 2021 engagement season is different from previous years. So how do you market your event business amid uncertainty, political upheaval, and change? Winter is when most engagements happen. According to Brides.com, well over 30% of all engagements occur between December and March. In fact, 28% of all engagements occur on a holiday. WeddingWire says that a massive …
Update Your Marketing For The 2021 Engagement Season Read More »
Event planning software isn’t clearly defined. Depending on who you ask, what you type into Google, and your personal semantical preferences, it could mean any type of event software out there. As I showed previously in The Big Guide To Event Software And How To Use It, the term could refer to attendee management tools, CRMs, floorplans, …
How The ThymeBase Team Uses Our Own Event Planning Software Read More »
Sometimes events can drain you. They are a lot of work and can cause stress. This can lead to the slow draining away of your creativity. And then you feel stuck. What can you do when you don’t know where to begin? Start with figuring out what creativity even means to you. For the longest …
9 Ways to Spark Your Creativity When You Are in a Rut Read More »
