Should you add “virtual wedding planner” to your range of services? You’re probably halfway there already. Wedding planners already do a lot of their work virtually. Yet, a perspective persists that branding your wedding business as “virtual” will confuse clients or devalue your gold-standard work. This article looks at how some planners use the title …
These wedding charities and related giving ideas will make hosting a socially-conscious wedding easy for couples, event pros, and guests. Weddings can be inherently self-interested affairs, and that’s totally okay. There’s nothing wrong with celebrating love and the big step of embarking on a shared journey called life. Nothing wrong with it at all. And …
Wedding Charities: How To Make Charitable Giving A Part Of Your Event Read More »
These productivity tips for event planners will help you take on more work or free up more of your time. You might want to take on more events or carve out more time to spend with loved ones. Whatever the reason, working smart is simply good business. And considering how labor-intensive the event industry is, …
Productivity Tips For Event Planners: Get More Done With Less Effort Read More »
Use event and wedding hashtags on Instagram to make your posts more discoverable and reach more people. But with the hundreds of possible hashtags, which ones should you use? And how do you use the hashtags correctly? It’s actually pretty easy, and the more you understand, the less daunting it becomes. Read on, and I’ll …
The Guide To Event and Wedding Hashtags For Instagram Read More »
Planning virtual events comes with significant problems, mainly because virtual event software is more in love with technology than people. The first few months of COVID saw gatherings banned in an attempt to slow the spread. This isn’t news to anyone. But people who need people are the luckiest people so goes the song, and …
The Very Real Problems With Planning Virtual Events Read More »
So much of the wedding industry revolved around online reviews. Are you doing enough to get more reviews from clients? Probably not. I’m not just cynical. I’ve spoken to hundreds of event professionals, and almost all of them dislike the process of asking clients to post online reviews. For some, it’s that it feels grubby. …
Here are some tax deductions for event pros, so you can make sure your tax preparer is totally on point. Taxes are part of the social contract. We work hard for every penny, but we also benefit from the things around us. And taxes, well, they help fund a lot of the things we take …
Knowing the meaning behind wedding flowers allows you to add subtle personal touches to any wedding. Here’s how to make sure your wedding flowers truly represent your clients. Did you know that every flower has a specific meaning and significance? You probably already associate red roses with love thanks to Valentine’s day, but when it …
Floriography And The Meaning Behind Wedding Flowers Read More »
Brand values are not new-age woo-woo corporate nonsense. Rather these values serve to guide you in your decision-making, client-service, and design choices. As wedding professionals, you’re working in high-stress situations with clients who expect perfection. We all know that many small things go wrong, but because you’re a consummate pro, your client doesn’t feel like they went …
Why You Need Brand Values For Your Wedding Business Read More »
A logo isn’t enough to brand your wedding business. Every interaction is an opportunity to connect with clients and build relationships. I’ve previously discussed why branding matters for your wedding business, but it’s time to get out of the theory and into the practical. Let’s discuss the design elements, client touch-points, and marketing channels where who …
