This page is a curated collection of Marketing For Event Pros articles, tips, and advice to grow your event business.
At ThymeBase, we build event planning software, so we understand the pressures event pros face when trying to grow their business. After well, we’re event pros ourselves. That’s why we’ve collected these articles all in one place.
The Marketing For Event Pros tag is a one-stop place for ideas around event business growth. But here at ThymeBase, we try to make sure each article is filled with practical actions you can take.
But what is marketing for event pros?
Well, it’s quite a lot of stuff. Marketing includes concepts like brand values, lead generation, and understanding what makes clients book, or not book, your services.
It’s also standard small business marketing tactics like content marketing, search engine optimization, lead generation, and generating client reviews. And then there are social media articles, which include Instagram trends, TikTok tips, how to find, and use, event hashtags, and more. You’ll find articles on all of these marketing topics below.
You could just browse the articles, and I’d definitely recommend that sometime, but you can also use the blog’s search bar to look for specific keywords. Or you can reach out to us here at ThymeBase and ask. The team is always happy to talk about events and help you find relevant articles. And if we don’t have anything suitable, we’ll reach out to our community of pros to find some great tips.
No matter what type of event you’re hosting, there’s a big opportunity to expand your event marketing on social media. What’s that? Make your event Instagram-able. What do I mean by event marketing on social media? Well, you can encourage attendees to share your event on social media with a few Insta-worthy tricks. The more …
Event Marketing On Social Media: Make Your Event ‘Gram-able Read More »
There are endless ways to market your event. Some marketing methods are quick, one-off tasks while others demand weeks of frequent attention. However, a strong event marketing strategy has a mix of both. But before we dive into event marketing ideas, there is one thing you need to remember: your marketing should target BOTH existing and potential …
These creative blog tips for event planners will help you write better content, create engaging posts, and capture more leads. Blogging is an essential component of any modern business, but that doesn’t make it easy to accomplish. Brainstorming great ideas and writing effective posts are difficult for many new (and veteran!) bloggers. That’s why we’ve …
I wanted to share blogging tips for event planners because if your blog isn’t bringing in new clients, it’s not working like it should. There’s seldom enough time to sit down and write, right? But I’d like to share a few tips to make blogging truly worthwhile for your event planning business. Maybe I’ll even …
Blogging Tips For Event Planners: Search Engine Optimization Read More »
This guide covers all the best practices for sharing and getting found on Pinterest for event planners. When it comes to social media and search engines, Pinterest is a natural fit for event professionals. Pinterest has over 300 million active users who explore the visual platform each month. And sure, while that’s only a fraction …
A Guide To Pinterest For Event Planners: Strategy & Best Practices Read More »
Most event planners get booked through networking and building trust through in-person events. So why video tips for event planners? Well, read on. Since planners typically perform their magic behind the scenes, being comfortable on camera can be a challenge. But these are strange times we live in, and video is now as fundamental as …
15 On-Camera Video Tips For Event Planners From Experts Read More »
Apart from referrals, a Google search is often the first step a potential client takes. Understanding the basics of On-page SEO for event planners will help your business stand out and rank higher in search results. Like many creative geniuses, the idea of getting technical with search engine optimization ranks (SWIDT?) somewhere below going to …
As the event industry remains shuttered, marketing your event planning business should be taking on the same sense of urgency and energy generally given to working events themselves. Marketing is often considered a chore to be done in those rare moments between planning and executing exceptional events. And understandably so. It’s a distraction. It’s unpleasant, …
Why COVID-19 Means Marketing Your Event Planning Business Is More Urgent Than Ever Read More »
We’ll take a look at how TikTok can take your event planner marketing to the next level. Social media is such a powerful part of any business’s marketing efforts today, from small independents to global giants. It’s the most effective way to get your message over to your target audience. We’ve seen companies of all …
Event Planner Marketing in 2020: The Expanding TikTok Demographic Read More »
There are marketing questions event planners should be asking. There are answers in Google Analytics for Event Planners. Answers to questions like: Do you know where your website traffic even comes from? Are those event listings sites like sending clients your way? Is your website “working,” whatever that means? This is an article about Google …
